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Strategies & Market Trends : Aardvark Adventures -- Ignore unavailable to you. Want to Upgrade?


To: ~digs who wrote (1381)8/23/2005 12:45:50 AM
From: ~digs  Read Replies (1) | Respond to of 7944
 
For the first six months of the year, celebrity and gossip magazines such as Us Weekly posted double-digit newsstand gains while newsweeklies such as Time, Newsweek and U.S. News & World Report saw single-copy sales dip 3.4% to 16.6%.

Newsstand buys are but a fraction of the newsweeklies' overall circulations: Of Time's 4.1 million circulation, fewer than 200,000 are bought at newsstands, while subscriptions remain far more stable. And newsmags' single-copy sales are often at the mercy of big events or the lack thereof.

Nonetheless, the decreases again raise the question of how general-interest publications can hold on to their audiences in a 24-hour cable news and Internet environment while competing against increasingly popular entertainment, pop culture and specialized magazines.

cont'd @ usatoday.com