To: abstract who wrote (62487 ) 9/14/2005 4:19:38 AM From: Sully- Respond to of 65232 "Funny how the choices all seem to fall one way, isn't it?" Even with a story of necessity like Katrina, news executives make choices aplenty. The Federal government as a first responder, with 15,000 active duty troops on the ground within 24 hours of a disaster – that was actually a novel concept before MSM insisted on it. Reporters knowledgeable about disaster relief planning would know to expect 72 to 96 hours before the Feds could step into the breach. (Despite numerous missteps, this goal was met or even exceeded.) Though these plans may now be out the window, insisting upon a wholly novel arrangement for Federal power was a choice made by a few executives in New York. A choice spurred by the wrenching images from New Orleans – but a choice nonetheless. Choice and Necessity Patrick Ruffini In Media Meanwhile in Iraq, local forces take control of the situation along the Syrian border, killing 200 insurgents: <<< The Iraqi army has killed up to 200 insurgents in the northern town of Tal Afar, commanders said on Monday. The major assault is causing dismay among some of the country's Sunni Arab minority and comes just a month ahead of a vote on a constitution which is already dividing the country. Iraqi Prime Minister Ibrahim Jaafari defied a $100,000 bounty placed on his head by a militant Islamic group to visit the scene of the insurgency, while a senior officer in Tal Afar said he expected the fighting to be over by Thursday. >>> This news bulletin serves as a reminder all but forgotten battle of Iraq. So desperate and dire and urgent just two weeks ago, Iraq has dropped off the radar screen. That's to be expected given the emergency here at home. But it also lays bare the choices the news media must make everyday – between the stories you cover because you have to, and the stories you cover because you want to. When a city is destroyed and the leader of the third branch of government dies, those are stories of necessity. On heavy news days, stories of necessity crowd out stories of choice. Today's news is dominated by the ongoing response to Katrina, the Roberts hearings, and the 9/11 anniversary. "Two Killed by Roadside Bomb" is a headline you don't see much these days. Absent a major triumph (the elections) or cataclysm (when nearly 1,000 died on the bridge), news coverage of Iraq is driven by choice not necessity. If the news value of the insurgency is low enough that it can be drowned out by events here at home, it's possible that the bad news could also be drowned out by larger events in-country – like the drafting of a Constitution or the coming referendum campaign. Even with a story of necessity like Katrina, news executives make choices aplenty. The Federal government as a first responder, with 15,000 active duty troops on the ground within 24 hours of a disaster – that was actually a novel concept before MSM insisted on it. Reporters knowledgeable about disaster relief planning would know to expect 72 to 96 hours before the Feds could step into the breach. (Despite numerous missteps, this goal was met or even exceeded.) Though these plans may now be out the window, insisting upon a wholly novel arrangement for Federal power was a choice made by a few executives in New York. A choice spurred by the wrenching images from New Orleans – but a choice nonetheless. On Katrina, the news media made the choice to blame the President first, telling on air guests to "get angry." On Iraq, the news media made the choice to cover the bad news first. On the economy, the news media made the choice to stop talking about it after it started picking up stream. (ICYMI, the markets are weathering the latest storm pretty well, unemployment is now below 5%, and the country seems poised for a run of late-'90s style growth. Of course, this has nothing to do with tax cuts.) Funny how the choices all seem to fall one way, isn't it? For all our crowing about the irrelevance of legacy media, they still have the power to choose what's important and have public opinion follow in their footsteps. New media still consists largely of reading, digesting, and debating the choices of old media. It's time to step up the game. When the high, inside fastball is called a strike a few dozen too many times, it's time for new media to start making the choices – and for old media to react to them. Blogs and talk radio today "appeal" bad news coverage through spirited commentary -- often successfully. No more. Like John Roberts, it's time to move from skillful appellate lawyer to Chief Justice. As Brendan Loy's unheeded warnings about New Orleans demonstrate, The News Is Too Important To Be Left to the Media .TM So, I'd like to throw it open for ideas. How do we make it so that the morning's New York Times and Washington Post are NOT the most discussed items on blogs everyday? So, that no one cares about what is said at the 10:30? How do we scoop the media? Do we wrest control of the omnipotent camera lens by, say, sending the milbloggers into battle with a videocam? patrickruffini.com news.yahoo.com drudgereport.com brendanloy.com cbsnews.com