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To: Pam who wrote (29824)	11/4/2005 7:19:39 AM
From: Pam	Read Replies (1) \| Respond to of 60323

CEO stresses leadership in key products, emerging businesses and technology Samsung Electronics Co. is targeting 115 trillion won ($110.4 billion) in sales revenue by 2010 to become one of the world's top three electronics companies, its chief executive Yun Jong-yong said at a meeting with analysts in Seoul yesterday. Yun said this will be achieved through clinching market leadership in more than 20 products compared to the present eight. The company will also strategically nurture eight areas that include large storage memory chips, next generation displays and air control system. The meeting was the first of its kind organized by Samsung, Asia's largest technology company by market value. The heads of the company's four main businesses attended the event to outline long-term plans for each division. The chief executive also said the company hopes to achieve a position of leadership in four emerging businesses: personal media devices, home networks, U(ubiquitous)-health and home care robots. Yun Jong-yong, vice chairman & CEO of Samsung Electronics Co. [The Korea Herald] Samsung should be able to follow through on these plans based on its strong drive for innovation and effective global operation, Yun said. Lee Yun-woo, chief technology officer, said yesterday that Samsung's research & development workforce would more than double from now to 56,000 by 2010, accounting for 32 percent of the total workforce. The company will also aim at becoming one of the top three companies in terms of new patent holdings by 2007, Yun said. Fortune Magazine last year ranked Samsung Electronics the world's sixth largest IT company with $71.56 billion in sales (based on consolidated financial statements) after Siemens AG, Hitachi Ltd., Matsushita Electric Industrial Co., Hewlett-Packard Development Company. On the semiconductor front, Hwang Chang-gyu, president of semiconductors, said the company will aim for $61 billion in sales by 2012. The company recently announced plans to build a second semiconductor cluster at its Suwon plant, creating the world's biggest semiconductor mecca. The company has outdone market leader Intel Corp. in investment size since 2003. Hwang said price declines for dynamic random access memory, the company's flagship product, next year will be similar to this year's at around 40 percent. However, Microsoft's release of its next operating system, Windows Vista, should create a momentum for an upturn in the DRAM business, he said. Hwang said demand for NAND flash demand will continue to grow at a fast pace through 2007 in light of its growing use in game consoles, navigation systems, and other devices. Hwang also said the company will decide by the year end whether to build another chip fabrication plant in the United States. In regards to the mobile division, Lee Ki-tae, president of telecommunications, defined the industry's primary trends as device convergence and broadcasting-telecommunications integration. He said "all-in-one" multi-functional handsets - camera, game, computer, remote control, etc. - will increasingly dominate the mobile handset market. Samsung forecasts its handset sales to reach 11 million next year. Samsung yesterday showcased the world's first mobile phone with a 8-megapixel camera, to go on sale beginning this month. Samsung is currently the world's third-largest handset maker after Nokia of Finland and Motorola of the United States. Lee Sang-wan, head of Samsung's LCD division, said it expects to record 100 million units in worldwide shipments of flat panels by 2010, compared with this year's estimate of 22 million. (mhkim@heraldm.com) By Kim Min-hee