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Technology Stocks : Alphabet Inc. (Google) -- Ignore unavailable to you. Want to Upgrade?

To: Lizzie Tudor who wrote (3911)	11/6/2005 1:49:26 PM
From: Lizzie Tudor	Read Replies (1) \| Respond to of 15857

I found Google's last 12 months' earnings and next five years' forecast annual earnings growth on Yahoo's Key Statistics and Analysts Estimates reports. Find them from the Yahoo Finance page (finance.yahoo.com) after getting a price quote. According to Yahoo, Google's last 12 months' earnings were $3.41 per share, and it's expected to grow earnings at a 32 percent annual clip during the next five years. I used those numbers, and estimated that after the first five years, Google's growth would slow to a 10 percent annual rate. I used Money Chimp's suggested 11 percent discount rate, which corresponds to the S&P 500's long-term average annual return. Based on those numbers, Money Chimp said Google's fair value was $922 per share. Then, I recalculated Google's fair value making two relatively modest changes. I cut my forecast for the next five years of annual earnings growth to 25 percent, and I increased my annual return requirement (discount rate) to 15 percent. Surprisingly, those changes cut Google's fair value down to only $136 per share. sfgate.com

To: Lizzie Tudor who wrote (3911)	11/10/2005 4:19:55 AM
From: marc ultra	Read Replies (1) \| Respond to of 15857

GOOG Chicago print ad tests. Sounds like a smart idea that at the least could keep the papers from from freaking out over GOOG as only a competitor By Riva Richmond Of DOW JONES NEWSWIRES NEW YORK -- Google Inc. (GOOG) is considering testing print advertisements in Chicago newspapers, in a sign that the Internet giant, to date seen primarily as a threat to traditional media, could also become an ally. The company is considering the newspaper tests following positive reactions from advertisers and publishers to its tests of print ads in two technology magazines, Google spokesman Michael Mayzel said. Google will "continue exploring ads in print media," he said. The Mountain View, Calif., company bought ad pages in the September and October issues of PC Magazine and Maximum PC and used the space to display several ads from its advertisers. The ads looked more like classifieds than standard magazine ads, though they included images. Google co-founder Sergey Brin told investors on the company's third-quarter conference call last month that "hundreds of other publications have expressed interest in participating" in the company's print-ad initiative. Mayzel declined to say which Chicago newspapers the company is working with or to provide details about the advertisements. Spokespeople from the city's leading papers, Tribune Co.'s (TRB) Chicago Tribune and Hollinger International Inc.'s (HLR) Chicago Sun-Times, couldn't be immediately reached for comment. News of Google's plan first surfaced Tuesday on a Web log by Vinny Lingham, a search marketer in South Africa. Google has built a huge and fast-growing business by capitalizing on burgeoning online-advertising spending and by giving advertisers a way to target ads to a specific audience and pay based on performance. Google advertisers bid for keywords that are relevant to the products and services they sell and pay only when a prospective customer clicks on simple text ads. The boom in Internet advertising has been siphoning dollars from traditional media outlets such as newspapers. In fact, a number of newspaper companies have been expanding their Internet businesses to get pieces of this growing ad market. But Google's interest in bringing its ads to traditional media, including television, suggests old-line media companies could become beneficiaries of the Google phenomenon, not just casualties. Google is believed to be looking at ways to make its wildly successful advertising model work offline. For instance, it could charge advertisers based on the number of toll-free phone calls its print or TV ads generate. Google has been seen as a threat, in particular, to newspapers' important classified-ads revenue. In addition to its keyword ads, a new service Google is testing called Google Base will allow users to post information about items they want to sell and upcoming events, among other things, and is expected to compete directly with newspapers and online classified-ad services.