To: Gottfried who wrote (16567 ) 11/15/2005 1:39:02 PM From: Proud_Infidel Respond to of 25522 Sony U.S execs: Expect a robust holiday season Spencer Chin EE Times (11/15/2005 11:57 AM EST) NEW YORK, N.Y. — Driven by strong demand for high-definition TV and camcorders, executives of Sony Electronics Inc. said the retail holiday season would be a strong one for the troubled electronics giant, at least in the U.S. Speaking at a press briefing here Tuesday (Nov. 15), Sony execs echoed an air of optimism that appeared to put the company’s well-documented troubles behind, at least for the moment. They acknowledged that while the fiscal year in April began slowly, October was one of Sony’s best months in recent history. "We are very bullish," said Stan Glasgow, president of consumer sales for Sony Electronics (San Diego). "We see a shift to higher priced consumer items, such as flat-panel TVs." Glasgow said that while CRT TV sales continue to slow, flat-panel TV sales have taken up the slack, claiming Sony now has roughly a third of LCD TV revenue in the U.S. He added that Sony now accounts for half of U.S. revenue from camcorders. Flat-panel TV sales have skyrocketed on the success of Sony’s new Bravia line, products arising from Sony’s joint venture with Samsung Electronics Co. Ltd., S-LCD Corp. Though Glasgow hinted there was a good possibility Sony would bolster its activity in the S-LCD venture, he declined to divulge details, including whether the parent company would pump in more money. By contrast, Sony’s S-LCD partner Samsung said in September it would invest an additional $1.7 billion into the venture’s Generation 7 plant in Tangjeong, Korea, and earlier this month said it would bolster its LCD marketing efforts in the U.S. Glasgow also raised eyebrows when he said the key technology in Sony’s quest to capture that over 40-in. flat-panel TV market would be in Organic-light-emitting-diode (OLED) technology, rather than LCDs. He said Sony was actively partnering with companies on OLED development, but declined to be specific as to what and when products would emerge. On another front, company spokesperson Rick Clancy said Sony was looking to introduce Blu-ray compatible products beyond Playstation 3, though didn’t divulge details. Responding to several questions that companies such as Microsoft and Apple are pushing their own Digital Rights Management (DRM) technologies, Glasgow told EE Times, "Who knows what Microsoft is doing?" Glasgow added that Sony was aggressively pursuing a media content strategy, but did not reveal how interoperable the content would be compared to other companies.