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Technology Stocks : TheStreet.com, Inc. (TSCM) -- Ignore unavailable to you. Want to Upgrade?


To: bob wallace who wrote (1747)11/16/2005 9:36:48 PM
From: sixty2nds  Respond to of 1822
 
Bob I think you've hit the nail on the head. Big article out today on inet ad sales booming. TSCM would definately be a 2ndary play.



To: bob wallace who wrote (1747)11/17/2005 11:22:11 PM
From: sixty2nds  Read Replies (1) | Respond to of 1822
 
04:16 Top web sites build up ad backlog, raise rates - WSJ

The Wall Street Journal reports the front pages of Yahoo (YHOO), Time Warner's (TWX) AOL and Microsoft's (MSFT) MSN are sold out on big display ads for months in advance, ad buyers say. Web sites offering car-buying tips are booked so far in advance, up to 18 months in some cases, that they are selling ads for next year in a process similar to the way network TV spots are sold. "We have a supply issue," says Joanne Bradford, chief media revenue officer at MSN. The surging demand is allowing big rate increases at the largest portals, the prime beneficiaries of the growth. Yahoo said last month that prices increased by "double digits" in the third quarter from a year earlier, while AOL says prices for some ad units have increased as much as 20% since January. MSN says it currently charges between several hundred thousand dollars and $1 mln for a prime, 24-hour ad spot on its home page. That's up from about $25,000 to $50,000 four years ago.