To: Lizzie Tudor who wrote (26343 ) 11/21/2005 4:29:05 AM From: stockman_scott Respond to of 57684 Zillow Aims for Realty Riches __________________________________________________ Real estate startup gets funding from Benchmark, Technology Crossover Ventures.redherring.com October 26, 2005 Two top VC firms are betting the team that made Expedia an online travel giant will have another big hit on their hands, this time with Zillow.com in the crowded field of online real estate services. Founded by Rich Barton, the former CEO of Expedia.com, Zillow, announced last week it would take sign-ups to preview its beta service. Just when the year-old company will launch, and what its service will ultimately offer, remain tightly guarded secrets. So does the origin of its name. Benchmark Capital and Technology Crossover Ventures won’t even say how much they’ve invested in the company’s first round, which was announced earlier this week. Zillow previously raised $6 million from its employees and angel investors. The company has been on a hiring tear, adding 40 employees over the past year and outgrowing its original headquarters. If the company’s job postings are any kind of signal, the company still has an enormous appetite for programmers, plus a 2-to-3 month contract opening for a user interface designer. The latter strongly suggests the company will be prepared for a soft launch early next year. Mr. Barton is perhaps best known for his earlier success as founder and CEO of Expedia.com. Other Expedia alumni include Zillow’s president, Lloyd Frink, a former senior VP at Expedia. Erik Blachford, another former Expedia CEO, sits on Zillow’s board. The Right Moment? Assuming Zillow.com does unveil its service within the next quarter or so, it will arrive in a marketplace characterized by significant competition from above and below, as well as a more general controversy about what it means to be in realty during the Internet age. Besides traditional brokerages, including giants like RE/Max and Cendant, Zillow will also compete with mom-and-pop real estate agents. It will also face competitors online, including HouseValues.com, based in Kirkland, Washington, and IAC/InterActiveCorp subsidiary RealEstate.com. Then there’s the fate of the Multiple Listing Service, a database of real estate listings submitted and shared by real estate agents. To use the service, one has to be a registered realtor. Critics say that helps real estate brokers preserve their livelihoods, but harms the consumer. The U.S. Department of Justice filed an antitrust lawsuit against the National Association of Realtors during September, alleging the association obstructs competition, threatens to lock in outmoded business models, and inflates real estate prices. NAR responded to the suit by modifying its policies to allow realtors to opt out of having their listings be available to the Internet. The DOJ this month amended its complaint to again charge that the NAR has not gone far enough to have the lawsuit withdrawn. Benchmark Capital general partner Bill Gurley, who sits on Zillow’s board, said the antitrust lawsuit would likely be viewed as an opportunity by companies like Zillow.com. “As with any industry, when the Internet comes along, there’s a lot of people interested in protecting their processes and expectations, rather than have them be as they have been in the past,” Mr. Gurley said. “In this case, there’s a lot of technology and agents—and I don’t mean real estate agents—in the market that would like to drive it toward something better.” The Dream Team If Zillow.com has an aura, it’s attributable to the “dream team” factor. The company appeals to VCs because of Mr. Barton’s reputation and his penchant for serial entrepreneurship, Mr. Gurley said. “It’s not that unusual for a VC to get excited about a repeat entrepreneur. The essence of this team created a $10-billion business in the travel space,” Mr. Gurley said. “Being a VC is a lot about pattern recognition, so you see these kinds of great teams get together, who’ve done this before, and have an unfair advantage in a situation like that.” Mr. Gurley said the company has not had a difficult time attracting talent. “You’ve got this uber-team,” he said. “And with that you’ve got probably the most sought-after place to go to work in the Seattle area.”