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Technology Stocks : Microsoft Corp. - Moderated (MSFT) -- Ignore unavailable to you. Want to Upgrade?

To: Spekulatius who wrote (10488)	12/15/2005 2:05:40 AM
From: djia101362	Respond to of 19790

I guessing that is MSFT's intent. MSFT doesn't need the search revenue, GOOG does.

To: Spekulatius who wrote (10488)	12/15/2005 9:56:54 AM
From: sandeep	Read Replies (1) \| Respond to of 19790

I personally think that his idea is asinine. It will invite click fraud and will be abused so much that no one will advertise on MSN. The main thing to do is improve the search technology - not do stupid things.

To: Spekulatius who wrote (10488)	12/15/2005 1:17:02 PM
From: Lizzie Tudor	Read Replies (1) \| Respond to of 19790

theres a bunch of comments in adweek and others that advertisers are very leery of the "pay user" approach to PPC. I posted one on the GOOG thread if you want to see it. Basically, the theory is, the amt that could be paid out to clickers is insignificant to anybody who really might be buying a big ticket item, and the result will be a bunch of 11-year olds clicking like mad for their $200 payouts, resulting in dilution of the user base. There have been unsuccessful "pay per use" portals before like iwon.