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Technology Stocks : Sirius Satellite Radio (SIRI) -- Ignore unavailable to you. Want to Upgrade?

To: Esoteric1 who wrote (3511)	1/12/2006 9:37:23 AM
From: 2MAR$	Read Replies (1) \| Respond to of 8420

He's selling and his mgr ...

To: Esoteric1 who wrote (3511)	1/12/2006 10:04:51 AM
From: Esoteric1	Respond to of 8420

If you were scrambling last weekend looking for a Sirius radio to hook up for Howard Stern's satellite debut on Monday, like a lot of Americans, you were out of luck. That's because so many people have made a mad dash over the past month to buy equipment that stores can't keep product on the shelves, despite a year's warning about the move. RadioShack, the retail leader in Sirius Satellite sales, reported a "dramatic" run on inventory at every store, and spokesperson Jessica A. Stüdy said the electronics chain's targets and goals were "crushed" during the fourth quarter of 2005 due to high demand for Sirius products. While the company does not release sales figures, Stüdy said "Shipments have moved to a weekly replenishment rate to keep up with this increasing demand," and the retailer expects sales to continue to ramp up throughout this year. Similarly, Circuit City spokesperson Amanda Tate said nobody in the industry was caught off guard by the intense last-minute rush before Stern's satellite debut. The 630-store chain, which also does not divulge sales figures, has had trouble keeping Sirius equipment stocked because Tate said manufacturers simply couldn't keep up with demand. "All I can say is, sales are significantly above expectations," Tate said, adding that a number of stores were sold out of Sirius equipment prior to Stern's debut. According to a Sirius spokesperson, the satellite company — which trails industry leader XM by almost 3 million subscribers — has ballooned from around 600,000 subscribers from the day the Stern deal was announced in October 2004 to 3.3 million as of January 5 — with more than 1.1 million signing on in the fourth quarter of 2005. "I can tell you anecdotally that a lot of stores are reporting sales through the roof, and places are sold out," said Elise Brown, who explained that the company does not reveal sales figures or individual channel audience numbers. mtv.com