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To: KeepItSimple who wrote (6783)1/30/2006 11:52:52 AM
From: Lizzie Tudor  Read Replies (3) | Respond to of 15851
 
KIS you are way off the deep end again. Google's revenue is not actually dependent on clicks, clicks are just a way to manage it. As I mentioned once before, the eyeballs reached by GOOG ads far outweighs the clicks, and then the clicks themselves are monitored by GOOG. Then, to top if off you have a self regulating pricing methodology where those that are not satisfied don't bid.

That Barron's opinion piece made me laugh. Now instead of saying "Googs quarter is going to be weak" they are effectively saying,
"GOOGs strong quarter doesn't count" -LOL.

I suggest all read this forum and come to your own conclusions as to the GOOG quarter.
webmasterworld.com

The bottom line to me is this- take all the money going to television ads today, this in the US/Canada is somewhere around 300 billion per year. Cut it in half. That is the potential size of the internet marketing pie. The fact that GOOG only charges on CLICKS is just a way to charge less than the traditional media does. If GOOG were charging along the lines of conventional media, they would charge for *placement* and even then, it would still be better than what mass media delivers due to the demand factor you get with the internet as opposed to "passive" TV.

BTW this thread with KIS and Brian has deteriorated dramatically.