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Technology Stocks : Alphabet Inc. (Google) -- Ignore unavailable to you. Want to Upgrade?

To: Jill who wrote (7290)	2/9/2006 7:30:55 PM
From: djia101362	Respond to of 15857

Google treads on thin ice... Visited any one of over a few score cities across the developing world lately? Three US dollars a day buys you a thousand dedicated individual clicks of your competitor's ads across Google's network. In other words, your hundred dollars cost a competitor about ten thousand wasted online advertising dollars every month; (that's until they realize the futility of advertising on portals that grant unauthenticated access (clicking) to their online ads.) But that's not ethical, you say ? Unfortunately, it takes all kinds to make the world (;remember Enron?). The world today is an increasingly insecure, highly-connected global village; with new markets come a plethora of new threat sources, some with perfectly logical motivations, and others bordering crazy lunacy. For example, consider a bunch of tech savvy Chinese teenagers unhappy with Google's decision to censor results. Nothing prevents them from launching a systematic automated distributed attack that would anonymously cause millions of clicks on thousands of Google ads, with each clicking appearing authentic and seeming to have originated from within the US. Or for that matter a bunch of financially motivated US hackers could successfully execute this attack and make it look like the work of some terrorist organization. Speaking of possibilities, today, anyone reasonably proficient could anonymously, and at will, launch such attacks from virtually any part of the world. Now imagine that dark month when over a dozen dark global entities together start targeting Google ads every single day. Before you know it, Google's ad-revenues start to plummet, and another hundred billion dollar company bites the dust. sanjaytandon.com