Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : American Presidential Politics and foreign affairs -- Ignore unavailable to you. Want to Upgrade?

To: Peter Dierks who wrote (3886)	2/10/2006 1:06:09 PM
From: Alan Smithee	Read Replies (1) \| Respond to of 71588

According to attorney Jon Kreucher, (former Comcast regional counsel in Michigan), in order to avoid the high cost of typical Super Bowl ads, Comcast rented all restroom signage at Detroit's Ford Field for Super Bowl XL last weekend. In case you're curious, that amounts to 680 panels creating 160,000 "impressions." An excited Barrett Davie, CEO for InStadium (the owner of the panel locations)said, "This media campaign's breakthrough execution will not only engage the game-day Super Bowl fan in an entirely new manner, but it will not 'break the bank.'" In order to avoid the chance that it is simply flushing money, Comcast's ads will feature copy such as "go with the flow" and "you can pause the game while you pause for whatever."