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To: Lizzie Tudor who wrote (7382)	2/11/2006 8:12:53 PM
From: sandeep	Respond to of 15857

It is absolutely true that search based advertising is more powerful than TV/print advertising - reason being that if I am searching for something, half the battle is already won. However, adsense style advertising is much less powerful than TV advertising imho because the latter is a sequential medium while the former is a 2D medium - I can easily tune out the stuff that I don't care about - namely ads. Because of this reason, I don't think that the time spent on TV versus Internet is a fair comparison for figuring out the comparable size of ad spend. As mentioned earlier, search advertising is another story. And even though, I think that goog is a fraud from the "we are such a GOOD company - do no evil" perspective, it is NOT a fraud from financial or technology perspective - far from it. Barron's is just doing a hatchet job so that some people can get in at a lower price.

To: Lizzie Tudor who wrote (7382)	2/12/2006 10:16:55 AM
From: Mary Cluney	Read Replies (2) \| Respond to of 15857

well, I don't read barrons too often although I do know they tend to bash every "hot" stock, which to me means they bash any successful company. Tell me about it. Barrons once cost me a lot of money. It was in the mid to early 90's. I had investments in AOL when they had only 200,000 subscribers for their bulletin board services, Iomega the storage device maker, Intel, Amati, and Qualcomm. Barrons was constantly bashing these stocks. Fortunately I was able to hold on to most of these stocks as they rose in price. The guy who was bashing Iomega didn't know the difference between disk storage and computer memory storage. One weekend, I felt my portfolio vulnerable and Barron's came out with this article about the fraudulent technology that Qualcomm was working on. The Barron's expert was absolutely positive what Qualcomm was working on could not possibly work. Of course there were people that knew this article was coming out n the middle of the week before the article was published. Front runners sold off the stock. I was nervous and the article caused me to sell off my investment in Qualcomm. I had intended to get back into the stock after the Barron's caused selloff. After the initial selloff, the stock never looked back. I was never able to get back into that investment. The stock split 3 times after that.