Looks good- the link has a lot more graphs etc
Sponsored Link Advertising on Google and Yahoo! Grows 16 Percent in Six Months: Yahoo's Sponsored Links Rise 21 Percent, Google's 14 Percent, According to Nielsen//NetRatings
Thursday February 16, 11:00 am ET
Google Leads With 41.1 Billion Sponsored Link Impressions in January, Yahoo! Follows With 23.2 Billion
NEW YORK, Feb. 16 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global leader in Internet media and market research, today announced that the number of sponsored link advertising impressions on the Google and Yahoo! ad platforms grew 16 percent, from 55.4 billion to 64.3 billion, between August 2005 and January 2006. This accounts for sponsored link impressions not only on the Google and Yahoo! Web sites, but also in their respective search and contextual advertising networks.
"Despite the overwhelming market share that Google and Yahoo! search enjoy, they continue to see strong growth in the volume of sponsored links," said Ken Cassar, chief analyst, Nielsen//NetRatings. "While Google, in particular, seeks to diversify its revenue, it is a positive sign that its core search advertising business remains robust."
Although Google had more sponsored link impressions in January, Yahoo! is gaining ground. During the last six months, Yahoo's sponsored links have grown 21 percent to 23.2 billion, while Google's have grown 14 percent to 41.1 billion (see Table 1).
Table 1: Sponsored Link Impressions (in billions) for Aug. 05 to Jan. 06 (U.S.)
Ad Aug. 05 Sept. 05 Oct. 05 Nov. 05 Dec. 05 Jan. 06 6 Month
Platform Growth
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Google 36.2 34.1 37.4 35.1 38.1 41.1 14%
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Yahoo! 19.2 20.0 20.7 19.1 25.5 23.2 21%
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Source: Nielsen//NetRatings AdRelevance, February 2006
Note: AdRelevance collects impressions from over 1,000 top U.S. Web properties.
eBay is the primary sponsored link advertiser on both sites (see Tables 2 and 3). eBay's Shopping.com is Google's No. 2 sponsored link advertiser, followed by Local.com, Target Stores and Expedia, respectively. Shopping.com is also Yahoo's No. 2 sponsored link advertiser, followed by University of Phoenix, Lending Tree and Target Stores, respectively.
"E-commerce advertisers, eBay chief among them, represent the top advertisers on both Yahoo! and Google. It is becoming increasingly clear that sponsored link advertising is a necessary cost of doing business for e-commerce companies," Cassar continued.
Table 2: Google's Top 5 Sponsored Link Advertisers, January 2006 (U.S.)
Company/Division Sponsored Link Impressions (000)
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eBay, Inc. eBay 984,204
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eBay, Inc. Shopping.com 447,591
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Interchange Corporation Local.com 279,250
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Target Corporation Target Stores 218,140
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InterActiveCorp Expedia, Inc. 197,329
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Source: Nielsen//NetRatings AdRelevance, February 2006
Note: AdRelevance collects impressions from over 1,000 top U.S. Web properties
Table 3: Yahoo's Top 5 Sponsored Link Advertisers, January 2006 (U.S.)
Company/Division Sponsored Link Impressions (000)
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eBay, Inc. eBay 537,137
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eBay, Inc. Shopping.com 501,195
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Apollo Group, Inc. University of Phoenix 151,642
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InterActiveCorp LendingTree, Inc. 116,303
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Target Corporation Target Stores 79,013
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Source: Nielsen//NetRatings AdRelevance, February 2006
Note: AdRelevance collects impressions from over 1,000 top U.S. Web properties
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Nielsen//NetRatings reports January 2006 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for January 2006.
Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites By Brand, January 2006
Table 1. Top 10 Parent Companies, Table 2. Top 10 Brands,
Combined Home & Work (U.S.) Combined Home & Work (U.S.)
Parent Unique Time Brand Unique Time
Audience Per Person Audience Per Person
(000) (hh:mm:ss) (000) (hh:mm:ss)
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Microsoft 113,669 2:10:47 Yahoo! 105,093 3:41:41
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Yahoo! 105,628 3:41:12 Microsoft 97,763 0:47:05
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Time Warner 102,446 5:04:29 MSN 94,184 1:48:45
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Google 93,732 0:55:18 Google 91,599 0:54:19
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eBay 61,833 1:49:19 AOL 74,519 6:18:05
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InterActive-
Corp 56,240 0:30:16 eBay 54,971 1:52:30
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News Corp.
Online 52,482 1:30:52 Amazon 42,765 0:23:53
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Amazon 49,760 0:26:33 MapQuest 38,747 0:13:59
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Walt Disney
Internet
Group 40,666 0:35:08 Real 36,137 0:45:59
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New York
Times Company 39,056 0:16:20 Apple 34,976 1:06:16
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