To: Sarmad Y. Hermiz who wrote (189530 ) 3/14/2006 12:23:43 AM From: pgerassi Read Replies (2) | Respond to of 275872 Dear Sarmad: The price of CPUs are inelastic. Change the price a lot and demand doesn't change much. To sell 10% more CPUs require prices to be cut in half, at least. In servers, even if the CPU price is cut in half only reduces server prices by 5%. From AMD's lawsuit, you can see this where Intel sold from 90% to 100% for practically nothing. There Intel figured that it takes a 100% price reduction to force a 11% increase in sales. They were right as there appeared to be many takers. So now here you are thinking that a 10% price reduction is going to sell those 10% over supply of weak CPUs. Fat Chance! It takes Intel a 33% reduction in price across the board to sell at parity. Since many sales are in the server/workstation and high end desktop that they can not get anyway, the reduction has to be larger in the low and middle desktop and mobile spaces. In essence to hurt AMD ASPs of their better performing products, Intel would have to cut their prices in half and that is before any penalty for being tough on the customers before. That will likely need another 10% or more reduction. Granted, Intel is not going that far yet. They are about reducing prices to be at overall parity with AMD. That is going to slice their revenue by 1/3rd in their CPU division, effectively losing all of their so called profits. Lets look at it from a GM POV. Their GM lately is about 55% which means that their costs are 45% of their revenue. Now cut that revenue by 1/3rd. Thus the gross profits are about 22% of 67% or a GM of 32%. That is effectively no profits before dividends, stock buybacks and stock options. After them, its a loss of $1-2 billion depending on how much they buy back their stock. That is per quarter. What would their price be after an EPS of ($0.08) to ($0.24)? Quick drop to their book value of $3-4 a share. And that still leaves AMD with $100 ASPs where they are making $0.50-1.00 a share per quarter by selling all they make from Fab 30, Fab 36 and Chartered. And NGMA wouldn't make a dent for at least 4 quarters until they can make more than 50% of overall production while waterfalling the prices of the older ones. Thus in Q4, Intel's ASPs will still be dropping and AMD's may fall, but be more than made up by the large increase in capacity. I don't think that Intel will be able to hold down pricing due to a shareholder revolt for as much as one quarter. One quarter of losses will remove any cachet to the stock, hurt share prices for years and reduce institutional holdings for even longer. Current Intel shareholders are quite risk adverse. Losses will make many of them go away forever. Those that stay will require lower multiples to earnings. Before any of that happens, I'm sure that heads will roll in upper management. And perhaps that is what was needed in the first place (as long as the right heads roll). Pete