To: Donald Wennerstrom who wrote (29333 ) 3/14/2006 1:38:37 PM From: Donald Wennerstrom Read Replies (1) | Respond to of 95790 Nearly 23,000 Teachers Now Participating in Texas Instruments `We All Use Math Every Day` Education Program March 14, 2006 12:30:37 (ET) DALLAS and LOS ANGELES, March 14, 2006 /PRNewswire-FirstCall via COMTEX/ -- Nearly 23,000 educators are championing a math revolution aimed at getting U.S. middle and high school students more interested in mathematics. Challenging the student perception that math is boring or irrelevant, teachers are combining education with popular entertainment to show students that We All Use Math Every Day(TM). Texas Instruments (TI), in partnership with CBS, launched this unique education initiative based on the TV series "NUMB3RS" to support teachers, motivate students and raise awareness of the many uses of mathematics in everyday life. The We All Use Math Every Day program launched in September 2005 and includes a student sweepstakes with extra credit math questions, cast events at key educational trade shows, classroom materials and weekly math activities. The weekly math activities for grades 8-12, jointly developed by TI the National Council of Teachers of Mathematics (NCTM), correspond with each episode of the show. The high quality, engaging activities allow students to more deeply explore the math derived directly from the concepts highlighted in each "NUMB3RS" episode. The activities are available free for download at cbs.com/numb3rs. "I have the NUMB3RS poster in my classroom and the other day a student asked me the famous question all math teachers must defend, "When are we EVER going to use this?," said Lois Coles, an 8th grade Algebra teacher from Brentwood Middle School in Brentwood, Tennessee. "Before I could even respond, another student pointed at the poster and said, 'You know what she is going to say...It's like the poster says... 'we ALL use math every day!'" "Improving math literacy among America's students will give them more career options in the future," said Melendy Lovett, president of Texas Instruments Educational & Productivity Solutions business. "TI's We All Use Math Every Day program is designed to have a long-term positive effect on how math is perceived and show its real world relevancy." "It is gratifying to know that 'NUMB3RS' is 'doing good' and serving a purpose beyond pure entertainment. We are thrilled that almost 23,000 teachers have opted into the program since Season Two debuted, and the cast of 'NUMB3RS' enjoys spreading the word that 'Math is cool!'" said "NUMB3RS" Executive Producers and co-Creators Cheryl Heuton and Nicolas Falacci, who along with the show's cast are visiting math teacher conferences around the U.S. to help educate teachers about the program. "NUMB3RS," which premiered on January 23, 2005, focuses on FBI agent Don Eppes (Rob Morrow) who recruits his mathematical genius brother Charlie (David Krumholtz) to help the Bureau solve a wide range of challenging crimes in Los Angeles. Inspired by actual cases, the series depicts how police work and mathematics provide unexpected revelations and answers to the most perplexing criminal questions. TI's sweepstakes runs through March 15, 2006 and incorporates math questions as Extra Credit. A student and one teacher will each win a trip for four to Hollywood to meet cast members of the show. Two additional students will receive scholarships, and the winning teacher will win a walk-on part on "NUMB3RS." Teachers can find program information and order a classroom start- up kit at cbs.com/numb3rs.