To: Johnny Canuck who wrote (43203 ) 3/21/2006 12:40:41 PM From: Johnny Canuck Read Replies (1) | Respond to of 69339 Market Scan EA's Long-Term Outlook Appears Strong David Ng, 03.21.06, 11:39 AM ET Electronic Arts Tear Sheet Chart News Most Popular Videos SportsMoney: Catching On Bell Tolls For Sprint Nextel Apple Sweetens Product Line Getting Enron The Sun Still Rises Most Popular Stories Best & Worst Neighborhoods To Buy A Home The World's Most Expensive Cars Billionaire Bachelors The Top 20 Billionaires Homes Of The Billionaires Buying shares of Electronic Arts is an offer investors shouldn't refuse. The video-game maker, which just released The Godfather: The Game, saw its shares rise close to 4% in Tuesday morning trading, with analysts voicing a generally positive outlook. Merrill Lynch upgraded the company to "buy" from "neutral," saying the stock currently provides an attractive entry point. The research firm said EA (nasdaq: ERTS - news - people ) is positioned to benefit from an improved console product cycle, thanks to the Sony (nyse: SNE - news - people ) Playstation 3, scheduled for November release, and stronger April sales of the Microsoft (nasdaq: MSFT - news - people ) Xbox 360. While EA's near-term earnings look pressured, Merrill thinks fiscal 2008 promises to be more compelling for the company, with possible revenue growth of 20%. Somewhat more guarded was Piper Jaffray, which reiterated a "marketperform" rating on EA. "We view EA's near-term risk-reward profile as neutral," wrote analyst Anthony Gikas in a Tuesday report. The Piper analyst said EA's sales growth will remain "challenging" as industry conditions continue to be soft for another 18 months. However, long-term investors should add to positions at current levels, according to the analyst, because downside appears limited. For fiscal 2007, the analyst lowered the earnings estimate on EA to $1 per share on revenue of $3.05 billion, from $1.10 per share on revenue of $3.145 billion. "Our model adjustments are primarily related to reduced industry sales expectations," the analyst said. In the near-term, the analyst believes EA shares will trade in the mid-$50s range.