To: Road Walker who wrote (1813 ) 3/24/2006 7:04:25 PM From: Urlman Respond to Larry Page Discussing Tivo >>> [Meanwhile], people have a lot of choices about how to spend their time. One of the things that I’ve always been confused about when I watch television is that I see the same commercial maybe 20 or 30 times. And you know, it’ll be really polished and it’ll be kind of cool the first three or four times. And then, after the 20th time you get pretty sick of it. In fact, we learned today that 70 percent of the people with a TiVo skip the commercials, which I thought is a really interesting statistic. (I assume the other 30 percent are like in the bathroom or whatever.) That’s my own experience using TiVo. And I don’t think the solution is to make fast-forward buttons illegal or impossible – it's really to make the commercials better integrated with the shows and in a way that actually serves people’s interests. That’s what we try to do very hard [in our business].<<<<
