To: Joe NYC who wrote (195161 ) 4/26/2006 2:29:34 PM From: BUGGI-WO Read Replies (1) | Respond to of 275872 @Joe - Mix effects " True. But it has some effect on low end of Pentium / Athlon line as well. " I don't see a real correlation when you ask me ... " Even if not in direct reduction of ASP, it may end up with some buyers of low end of the Athlon / Pentium jumping to Celeron / Sempron. Just a speculation. " Why? The user buys not the CPU, he/she buys the package, so if Intel/AMD decreases prices by 10$ and the PC was sold for 399$, HP/DELL will sell (my guess) again for 399. ;-) So it would be additional margin. It will be a mixture, some bins will have near 0 margin and some higher end will have better margin, just because the price delta on CPU is smaller than the delta on the PC. Whether 10-20$ do a shift from mid to low-end I don't know. When you ask me, it doesn't have a effect in Retail - on the corperate side it depends more on service and additonal fea- ture or give-aways. So I don't see shift just from these action or they will be very minor. " I think Intel is trying to greatly reduce the premium of DC over SC (on the netburst line) in order to increase the ration of DC. " No question - thats the task force. He, when I would switch to 65nm I would do the same. So its not that rocket-science. " On the other hand, on desktop, AMD did not have the capacity to push this change in Q1, and probably still does not have this capacity in Q2, which is why Intel is pushing it, and why AMD DC premium is so high. " I made already a comment to this and I'm going with you. I see healthy growth rates at AMD in the DC space QoQ just in desktops, but from a still low-base. My own forecast is MINIMUM +50% volume increase DC from Q1->Q2. " I think AMD will have to reduce desktop DC prices, increase DC share of Athlon line. The end effect will probably be a wash - no gain or loss of ASP. " It seems to me, that everyone is lulled by the Intel price war topic. Why so naiv - sorry!? It isn't that easy also when most people do talk about this so easy, but they are mostly wrong. AMD of course has to increase DC as a % and they will do that, no question, is more a function of yields and add. FAB-space from FAB36 and Chartered. Also no rocket-science. Whether this effect is a net 0 an ASPs is hard to quantify and depends (as known) on Volume, MIX and Price. I can't say it often enough - just look at my old posts to ASP calc. To get a net 0 with higher DCs you have to lower DC segment ASPs by a heavy margin - take 50% or more. Is that your guess and how fast? " Going forward, though in H2, I think DC will be "standard", more or less, and at some point in the future, SC will become Celeron / Sempron only. " Joe, did YOU wrote this? Its clear that DC will become the "standard" in the future and after that QC will become the "standard" and after that ... and and and ... Whats your point? " AMD had a cautious outlook because Intel could go nuts. Intel is going nuts. " Could be and if this your guess, OK, be my guess and its reasonable to sell, but I can't count on this. BUGGI