To: TobagoJack who wrote (59747 ) 4/28/2006 2:26:15 AM From: shades Respond to of 110194 Credit Suisse Merges Pvt Bks To Squeeze Costs (Wrong monty python - there is no place to RUN AWAY - you cannot escape) By Katharina Bart and Martin Gelnar Of DOW JONES NEWSWIRES ZURICH (Dow Jones)--Credit Suisse Group (CSR) said Thursday it will merge four independent-label private banks and a securities dealer, in an effort to squeeze costs. Europe's seventh-largest bank by market capitalization said the combination of Clariden Bank, Bank Leu, Bank Hofmann, BGP Banca di Gestione Patrimoniale and Credit Suisse Fides will result in additional net profit of CHF100 million from 2008. The savings will stem from the loss of around 200 jobs over the next 18 months. The new bank - Clariden Leu - will have total assets under management of around CHF112 billion. Switzerland's largest private banks - apart from Credit Suisse itself and UBS AG (UBS) - are Julius Baer Holding AG (BAER.VX), which manages CHF304.32 billion in client assets, and unlisted, Geneva-based Pictet & Cie, which manages CHF261.5 billion. Like Julius Baer, Credit Suisse says it wants the bank to be part of the mergers expected in the industry. Clariden Leu will have "the critical mass to... play an active role in the ongoing consolidation process in this sector," Walter Berchtold, Clariden Leu's chairman and head of Credit Suisse's flagship private-banking operations, said in a statement. Analysts lauded the move as positive, albeit long overdue. It follows a similar push by cross-town rival UBS, which combined its private banks several years ago before selling them to Julius Baer in 2005. "The CHF100 million in cost savings looks a bit conservative to me given the amount of jobs that are set to go," said Dirk Becker, a Frankfurt-based analyst with Kepler Equities. Becker rates the shares a buy. At 0800 GMT, the stock traded up 0.7%, or CHF0.50, at CHF76.95 amid a lower broader Swiss market. The merger unites Clariden, which has few clients in Switzerland but a long history in growth markets such as Asia, with classical offshore banks, or wealth managers for non-Swiss residents who come to Switzerland for banking services. Bank Hofmann is highly dependent on Swiss and German clients, while Lugano-based Banco Gestione Patrimoniale targets wealthy Italians. The move also underscores Credit Suisse's commitment to an independent brand alongside its own, which differentiates it from UBS' single-brand strategy. "What Credit Suisse has basically done is underwritten an independent brand within the bank, where UBS has deleted it," said Ray Soudah, founder of Millenium Associates, a Swiss-based M&A advisor for financial services firms. While private bank mergers are typically fraught with worry over asset outflows as clients take their cash out, Soudah expects minimal fallout from the plan because it is friendly, within the confines of Credit Suisse, and retains two strong brands - Clariden and Leu. "There will be minimal damage compared to a normal private-banking merger," he said, noting private bank combinations typically see asset outflows of 5% of the total. "If anything, there will be inflows because Clariden has several superior products, so we may see a net positive because a wider product range becomes available to more clients," Soudah said. Credit Suisse expects to complete the move by the end of next year. The new bank will be headed by F. Bernard Stalder, head of Clariden. The current CEO of Bank Leu - Hans Nuetzi- will run Clariden Leu's private-client business, while a Clariden executive, Beat Wittmann, will oversee the products division. Credit Suisse is in the throes of another strategic overhaul, dubbed one-bank and organizing its business along three lines. Under that scheme, the bank has recently dropped the Credit Suisse First Boston brand name for its investment bank. Credit Suisse also plans an initial public offering for its insurer, Winterthur. Company Web site: creditsuisse.com -By Katharina Bart, Dow Jones Newswires; +41 43 443 8043; katharina.bart@dowjones.com (Hans Schoemaker in Zurich contributed to this story) (END) Dow Jones Newswires April 27, 2006 04:12 ET (08:12 GMT) Copyright (c) 2006 Dow Jones & Company, Inc.- - 04 12 AM EDT 04-27-06