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Pet Ecology Receives First Significant International Order From South Korean Distributor
Company Anticipates Additional International Orders This Week as It Attends Interzoo 2006 -- The World's Biggest Pet Supplies Exhibition
May 9, 2006 9:00:00 AM
DALLAS, TX -- (MARKET WIRE) -- 05/09/06 -- Pet Ecology Brands, Inc. (OTC: PECB) -- www.petecology.com -- announced today that it has received its first international order from Doowan, Inc. in Korea for 3,200 units of Scientific Professional Cat Litter. This is the first of several initial orders expected as a result of Pet Ecology's recent export management agreement with Tradewinds Global for the sale of Scientific Professional Cat Litter and K-9 Fat Free Dog Treats in the international market. Based on recent reports from Tradewinds Global, the Company anticipates additional orders in the near future from the Netherlands, Taiwan, Singapore, and Hong Kong, which are expected to total approximately 16,500 units in May, increasing dramatically in June and July. Doowan, based in Seoul, is one of the largest South Korean based distributors of pet products in Korea, and expects a substantial penetration of the pet products retail market for Pet Ecology's products due to their distinctive qualities and the environmentally friendly nature of the products.
Ralph Steckel, CEO of Pet Ecology in describing this initial international order stated: "One of our goals in 2006 was to begin to distribute our products internationally as we continue the penetration of our domestic market, and with the receipt of this order from Doowan, we have achieved this goal much earlier than projected. We believe that we will be extremely successful in the markets we have targeted in Europe and Asia due to the increasing percentages of the population in developing countries that are becoming pet owners. These markets are especially concerned with environmental issues that our litter addresses, such as the lack of landfill capacity in certain countries, and are more health-conscious with their pets, which of course creates a tremendous opportunity for both of our current products. We seem to be at the right place at the right time for our products to penetrate these international markets, since the recent decline in the dollar against most Asian and European currencies actually allows us to price at or below our domestic competition in those markets, who have priced their products and paid their costs in currencies that have appreciated dramatically against the dollar. Our pricing in dollars, when converted to local currency, give us a distinct cost advantage that we did not have a year ago."
To further support this international distribution network, Pet Ecology will be participating in Interzoo 2006, which takes place this week, from May 11-14 in Nuremberg, Germany. Interzoo holds its International Trade Fair for pet supplies every two years and is known as the world's biggest pet supplies exhibition. In 2004, Interzoo reported an attendance of over 31,000 trade visitors from more than 103 countries, with more than 1,101 exhibitors from 47 countries. Attendance to the Interzoo is restricted to trade visitors from the supply trade, veterinary medicine, official agencies and commercial users, like pet clinics, pet boarding/grooming and similar establishments. At the 2004 event, the largest groups of visitors included self-employed businessmen and proprietors, general managers, department managers and employees mainly from the retail trade -- 95% of the visitors are involved in the purchasing and procurement decisions regarding pet products at their companies.
At Interzoo 2006, the product trends are all about fitness and wellness, and this year's focus is on natural and healthy products which are increasingly capturing the international pet supplies market. With such emphasis on the wellness trend and ecological responsibility for our environment, Interzoo 2006 is expected to generate significant international interest for Pet Ecology's proprietary pet products with their unique characteristics, such as its ultra lightweight, clumping, flushable, earth-friendly cat litter and fat free, healthy dog treats.
Deborah Evans, Pet Ecology's Director of Marketing, will be joined by representatives of Tradewinds Global and members of a German consortium, who represent Pet Ecology in Europe, at the international event, where they have planned several meetings with interested distributors in the Veterinarian Distribution and Specialty Pet Distribution channels. The Company, through the efforts of Tradewinds Global, has already gained significant interest from several distributors even prior to the event. The Company has received encouragement from Tradewinds Global that several distributors the Company is meeting at Interzoo will place orders within the next 30 days.
Total international and domestic sales for May will be announced by the Company on or before June 10, following the release of its first quarter financials on or before May 15.
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About Pet Ecology Brands Inc.
Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scooplite provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.
Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.
SAFE HARBOR STATEMENT
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.
Contact:
Ralph Steckel
Pet Ecology Brands Inc
14822 Venture Dr.
Dallas, TX 75234
972-759-8080
petecology.com
scientificcatlitter.com
Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
wallstreetresources.net |
