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To: Done, gone. who wrote (53189)5/22/2006 3:44:20 PM
From: Lizzie Tudor  Read Replies (1) | Respond to of 213185
 
a nice campaign if their target was MSFT or IBM. Basically the equivalent of the new mac ads from an image standpoint. So, given that apple has already positioned themseves as the outsider, SNDK is going to have a really tough time.

SNDK stuff is pretty neutral in terms of design, nothing like ipods which are beautiful from an industrial design standpoint.

Imagine trying to compete against ipod and itunes, you have to almost feel sorry for whoever is trying.