To: mas_ who wrote (200977 ) 6/7/2006 7:41:01 PM From: Petz Respond to of 275872 Intel announces serial interface NOR flash, 19 months after AMDIntel expands commitment to NOR flash embedded market segments Press release, June 7; Rodney Chan, DigiTimes.com [Wednesday 7 June 2006]Intel has disclosed that it will expand its portfolio of NOR flash memory products for the growing embedded market segment. It has outlined plans to introduce a 3-volt version of its Intel StrataFlash Embedded Memory architecture and has also disclosed that it will enter the fast-growing serial flash segment with its first Serial Peripheral Interface (SPI) product. Intel said these moves underscore its commitment to the NOR embedded flash memory market segment, which encompasses a wide range of consumer electronics devices, industrial applications, PCs and wired communications equipment. Analysts estimate that the NOR embedded flash market segment (excluding handsets) will reach US$2-3 billion in 2006, with SPI flash memory one of the fastest growing segments. The new 3V addition to the Intel StrataFlash Embedded Memory family is a solution for embedded applications such as set-top boxes, base stations and networking equipment. It will also offer developers a broad density range and product packaging options for use across many applications. Intel said the 3V version is currently sampling and expected to be in production in the fourth quarter of this year. Intel plans to enter the serial flash market segment with SPI flash products that will offer high performance and security features for the consumer electronics and computing market segments. Serial flash technology reduces pin count and simplifies board design, which saves board space and reduces time-to-market. Intel will offer an industry standard package pin out and command set, enabling customers to accelerate their design cycles. For use in applications such as DVDs, digital TVs, printers and PCs, the new serial flash products are sampling now and expected to also be in production in the fourth quarter, Intel said. "Analysts expect the NOR embedded flash market segments to continue to grow, nearly doubling from 2006 to 2010," said Darin Billerbeck, vice president and general manager of Intel Flash Products Group. "Intel is committed to expanding its presence in these segments with a comprehensive product portfolio." Yup, definitely prepping this unit for a sale or IPO. Spansion's November 2004 SPI announcement, with products and pricing: investor.spansion.com Petz