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Technology Stocks : TouchStone S/W (TSSW) -- Ignore unavailable to you. Want to Upgrade?

To: David Alan Cook who wrote (3447)	6/28/2006 9:50:27 AM
From: Daniel Schumacher	Read Replies (1) \| Respond to of 3627

Increased traffic equals increased revenues. I imagine the conversion rate of traffic to membership is a certain percentage that varies statistically, but traffic is the defining internet business model. If they don't find you, you don't get business. Most important: Search Google for Drivers and you get driverzone.com in top ten. This was the recent acquistion. The top ten of a search is a premier place. I liken this to how my condo rentals went up a great deal when you type in Panama City Beach condo and you get the companies that rent our condo and the traffic went up an enormous amount. Most people don't go past first ten searches. Touchstone continues to add these various entry points to their business. More and more I am pleased with how you can track a company like this. Similar to a small oil company, you can track reserves and price of oil and it isn't too complex. Same theory here. DS