To: quartersawyer who wrote (53078 ) 7/2/2006 9:07:09 PM From: kech Respond to of 197011 A report from India with a little perspective on things: CORPORATES & MARKETS US company bets on new chipset to woo operators N SHIVAPRIYA Posted online: Monday, July 03, 2006 at 0000 hours IST Send Feedback E-mail this story Print this story MUMBAI, JULY 2: Qualcomm is betting on its new chipset and 3G-technology adoption (WCDMA) to woo operators back into the CDMA fold. The new chipset is expected to lower handset costs significantly. According to Jeffrey K Belk, senior vice president, marketing, Qualcomm Inc, the chipset named QSC or Qualcomm Single Chip, will make sub-$40 CDMA mobiles available. Currently, the lowest CDMA mobile handset is available from Tata Teleservices and is priced at Rs 999 to the subscriber. However, this carries a subsidy of about Rs 1,000. Interestingly, India is likely to be the first market where handsets based on the new chipset will be launched. The chip is currently undergoing engineering sampling and handsets will be available by December, the company said. The chip and the company's technology roadmap was one of the matters discussed by the Qualcomm chief executive, Paul Jacobs, with operators during his visit here. Although, higher royalty payments for India has been the centre of the controversy surrounding CDMA, the impact of royalty on handset prices is not very significant. At a recent meeting, Tata Teleservices CEO Darryl Green said these claims were exaggerated and that Qualcomm needed to make the chipset at a lower price that would reduce component costs. Chipping In • New chipset: Will make sub-$40 CDMA mobiles available • On global radar: India accounts for 8% of its market in unit volumes The QSC will be available in 3 tiers, Belk said. The first tier (QSC 6010), which supports voice and SMS, will make sub-$ 40 handsets available, while second tier (QSC 6020) will support music and the third (QSC 6030) camera. Belk said he expected no appreciable price difference because of local manufacturing. Qualcomm has annnounced that an Indian manufacturer will source chips from Qualcomm for local manufacture, although it has not revealed, who the manufacturer is. "However, there may be a marginal price differential because of design and testing cost savings," he said. Qualcomm's primary revenue earner is chipset sales, not royalties. India accounts for 8% of its market in unit volumes and about 2% of its royalty revenues. Belk said he could not comment on whether this will come down following Reliance Communication's decision to move into GSM. Analysts believe although Reliance intends to continue with CDMA, further expansion and investments in CDMA will suffer because of its GSM foray. Jacobs and his team have returned but a company official familiar with the developments said discussions with operators are still continuing. "We may make an announcement next week," the official said.