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Politics : Liberalism: Do You Agree We've Had Enough of It? -- Ignore unavailable to you. Want to Upgrade?

To: American Spirit who wrote (3248)	7/13/2006 8:35:49 PM
From: Glenn Petersen	Read Replies (1) \| Respond to of 224690

Zogby is a Wal-Mart devotee, though he once swore he'd never go in one, buying into the hype that it was killing Main Street. That all changed years ago when he needed an air conditioner and found one at Wal-Mart for 25 percent off. "That comes under the category of 'Duh,'" jokes Zogby, who'll expand on the Wal-Mart effect in a new Random House book on the American consumer out next year. Washington Whispers By Paul Bedard Posted Sunday, July 9, 2006 On Sale Now: the Wal-Mart Vote It used to be "soccer moms" who held the key to elections. Then it was the opinion of NASCAR dads that gave the best indicator of who would get elected, followed by the "investor class." Now there's a new electoral predictor: the retail giant you prefer. According to pollster John Zogby, who discovered the trend, Democrats prefer Bloomingdale's and Neiman Marcus. Republicans trek to J.C. Penney, Sears, and Target. And then there's Wal-Mart. More than any store in the nation, its GOP-leaning customers can accurately predict which candidate will sell. "It was the No. 1 indicator in 2004," says Zogby, who now polls weekly Wal-Mart shoppers. Zogby is a Wal-Mart devotee, though he once swore he'd never go in one, buying into the hype that it was killing Main Street. That all changed years ago when he needed an air conditioner and found one at Wal-Mart for 25 percent off. "That comes under the category of 'Duh,'" jokes Zogby, who'll expand on the Wal-Mart effect in a new Random House book on the American consumer out next year. Wal-Mart shoppers matter, he says, because they represent small-town America. And right now they don't like President Bush, giving him a low 35 percent approval rating. That's bad, because to win, says Zogby, "Republicans have got to get three quarters of Wal-Mart voters." But it's not deadly, he adds, because the Democrats aren't ready to answer the call for a mop on Aisle 3. <snip> usnews.com