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Politics : FREE AMERICA -- Ignore unavailable to you. Want to Upgrade?

To: Oral Roberts who wrote (9199)	7/14/2006 12:23:18 PM
From: Proud_Infidel	Respond to of 14758

Apparently Coke kills.....no not the kind you might be thinking of. Rewards from Coke not so sweet, suit says chron.com ^ \| 7-14-06 \| Christopher Leonard CLAYTON, MO. - A St. Louis weight-loss instructor is suing the Coca-Cola Co. over its product loyalty campaign, claiming the program might encourage children to drink so much of the soft drink that they could die. The campaign, called "My Coke Rewards" gives customers points for buying Coca-Cola products. Customers trade in points for prizes that range from baseball gloves to free vacations. Julia Havey says it's no sweet deal. The program expires in January, and to accumulate enough points by that time for high-end prizes, customers would need to drink hundreds of Cokes a day, she said. Coca-Cola spokesman Scott Williamson said Havey is "horribly misinformed" about the rewards program, and the lawsuit is simply an attempt to drum up attention for the weight-loss books she writes. Havey said she filed the lawsuit out of a sense of moral obligation. The suit doesn't seek monetary damages but asks Atlanta-based Coca-Cola to alter or drop the program. "We're parents, and this isn't right for our children," Havey said. Williamson said Coke doesn't require customers to drink all the products they buy to amass points. Havey's suit seeks a restraining order against Coca-Cola and a permanent injunction that would force it to drop the campaign. Williamson said Coca-Cola has no intention of changing its program.