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Politics : View from the Center and Left -- Ignore unavailable to you. Want to Upgrade?

To: Dale Baker who wrote (25232)	7/26/2006 10:11:22 AM
From: MrLucky	Read Replies (1) \| Respond to of 541759

This is a long piece, but covers the MSM quite thoroughly. I included only a couple paragraphs. Note the viewership has declined from 50+ million in 1980 to under 27 million in 2005. So, were did the 23 million viewers go? To cable news and/or internet news? It certainly can't be the NYT, LAT or WAPO. By the Project for Excellence in Journalism In 2005 the decline of network news viewership continued. On the evening newscasts, the audience declines accelerated. The lone exception was CBS Evening News, whose audience and ratings rose for the first time in years. The general audience declines extended to the highly profitable morning news programs as well in 2005, something worth watching to see if that becomes a trend. The audience for prime-time magazines, however, at least those that had survived, stabilized in 2005, a sign perhaps that the genre has completed its thinning-out process. The audience declines in the mornings and evenings, moreover, took place during a year when major national and world crises occurred at a rapid and steady pace. There was Hurricane Katrina and its failed response, followed by Hurricane Rita; the death of Pope John Paul II and the appointment of Pope Benedict XVI; and the continuing war in Iraq. Nightly Newscasts The evening network news programs continued their steady but bumpy decline. Between November 2004 and November 2005, ratings for the nightly news fell 6% and share fell 3%. That is an acceleration of the pace of decline in recent years. It translates into overall viewership on the three commercial nightly newscasts of 27 million viewers, or a decline of some 1.8 million viewers from November 2004. From the start of CNN in 1980, nightly news viewership for the Big Three networks has fallen by some 25 million, or 48%. As measured in ratings, the percentage of nightly news viewing in all TV households, the three network evening newscasts had a combined 18.9 in November 2005, down from 20.2 a year earlier. As measured in share, the percentage of just those television sets that are on at the time, the three newscasts earned a 37 share in November 2005, a drop from the 38 earned in November 2004 stateofthenewsmedia.com