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To: Johnny Canuck who wrote (43458)7/31/2006 1:02:47 PM
From: Johnny Canuck  Read Replies (1) | Respond to of 71004
 
Verizon serves up LG's Chocolate to U.S. customers

By Caroline McCarthy
news.com.com

Story last modified Mon Jul 31 09:13:09 PDT 2006



Verizon Wireless has brought LG Mobile Phones' Chocolate handset to U.S. shores, offering a mix of video and music features that it hopes digital-media junkies will find tasty.
Not to be outdone by the likes of youth-oriented cell phone service Helio, Verizon Wireless has snatched up the latest addition to the arsenal of trendy, media-heavy cell phones: LG Mobile Phones' Chocolate. It is already a hit overseas, with more than 1 million sold since the device's international launch outside LG's home base of South Korea.


Verizon's American version has extensive music and video capabilities tied to the service provider's V Cast media store, which boasts "instant" downloads and a catalog of more than 1.3 million songs in Windows Media Audio (WMA) format. Songs downloaded to a Chocolate phone will cost $1.99 and will instantly send a copy to the user's PC. If the song is downloaded to the PC from V Cast's Web site, however, the fee is only 99 cents. The song can then be loaded onto the phone at no extra cost.

There's a caveat: V Cast service is compatible only with PCs running Windows XP and Windows Media Player 10. Downloaded music, however, can be played on any portable device that can handle WMA files. Additionally, any WMA or MP3 files can be loaded onto the Chocolate regardless of origin.

V Cast also provides access to a variety of video clips ranging from newscasts to music videos, and games like "3D Mini Golf Castles" and "Midnight Bowling." These features are available only to V Cast subscribers who fork over an additional $15 per month. Music purchases were available only to subscribers as well, but Verizon axed that requirement Monday as part of the promotion for the U.S. release of the Chocolate.

CNET Reviews
Nicole Lee on the VX8500 LG Chocolate
The LG Chocolate looks like one sweet phone.The Chocolate's storage memory is expandable through the use of SanDisk's microSD memory cards. The phone itself does not come with a memory card, according to Verizon spokesperson Brenda Raney, but SanDisk cards ranging in price from $29.99 (with 256MB of memory) to $99.99 (2GB) can be purchased along with it.

In addition to the downloading perks, the Chocolate also comes equipped with Verizon's VZ Navigator GPS service and a 1.3-megapixel camera that can snap photos or record up to an hour of video.

Cell phone manufacturers and service providers have been making big moves to eat into the iPod-dominated field of portable digital media. But there are still hurdles to overcome. After the tepid response to the Motorola Rokr--the product of a partnership with Apple Computer's iTunes software--companies like Sprint have tried to improve on the model of a media-rich phone by offering capacity for more songs, faster downloads and better compatibility with PCs.

LG and Verizon take a different marketing path, playing up the Chocolate not as a phone that plays music, but as a device that's "part MP3 player, part phone." Indeed, the handset, with its "click wheel" interface, bears a conspicuous resemblance to an iPod when closed; the keypad remains hidden until the phone is slid open.

The Chocolate by LG is moderately priced at $149.99, after a $50 rebate and with a two-year contract agreement.