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Technology Stocks : XM Satellite Radio Holdings Inc. (XMSR) -- Ignore unavailable to you. Want to Upgrade?


To: B.K.Myers who wrote (2744)8/8/2006 10:23:47 AM
From: i-node  Respond to of 3386
 
>>> Google, XM Satellite Radio in ad deal

I believe the significance of this deal is underestimated. It is likely we will see every ounce of XM's avaialable ad inventory sold very quickly. There are thousands of adwords users who will be given an opportunity to buy advertising on XM in a straightforward way and they'll act on it.

Not sure what their plans are, but I would hope and anticipate there will be a means of "bidding" on the inventory much as is done with the current adwords program.