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To: American Spirit who wrote (78950)8/14/2006 10:19:00 PM
From: TimFRead Replies (1) | Respond to of 81568
 
A big company will have big profits, but its profit margin is unexceptional. Its return on equity and return on investment is unexceptional. Many major companies make larger, even much larger profit margins. In some cases even large multiples of XOM's profit margin during the current good times for oil companies. In the bad times the industries profit margins aren't just unexceptional they are low.