To: Cactus Jack who wrote (53547 ) 8/23/2006 12:59:05 AM From: stockman_scott Respond to of 104157 Sportscaster Costas to headline new radio show ______________________________________________________________ Tue Aug 22, 2006 8:58 PM ET NEW YORK (Reuters) - U.S. sportscaster Bob Costas, long a frontliner for televised coverage of the Olympics and other top sporting events, makes a return to radio next month with a weekly show targeted at sports and music stations. The two-hour program "Costas on the Radio" debuts the weekend of September 16 on about 75 stations run by top U.S. radio operator Clear Channel Communications Inc. , the company said on Tuesday. Up to 200 stations in total are expected to air the show by a later date and the program is being syndicated by Clear Channel unit Premiere Radio Networks. A multiple Emmy-award winner for his 26 years of sports broadcasts and interviews on the NBC network, Costas is also host of cable television's "Costas Now" series on HBO. U.S. radio operators have sought out top talent as they face greater competition for audiences and advertising dollars from satellite radio, the Internet and other media. Clear Channel broadcasts programs with celebrities such as comedian Whoopi Goldberg and real estate mogul Donald Trump. Costas, who once used his speaking skills to eulogize baseball legend Mickey Mantle, said the program aims to differentiate itself from the frenetic pace of daily game tallies and team trades. "The current tone of sports talk (radio) is that everyone's got to be all worked up about a dozen things, five days a week," Costas told Reuters in an interview. "There are some sports issues that go beyond what happened on yesterday's scoreboard." Costas said his show will line up in-depth interviews with top athletes and other figures who have shaped sports history, as well as celebrities and performers identified with sports. His commentary will also air every weekday in two 60-second segments. Clear Channel expects to have the show picked up by mainstream talk radio and music stations, as well as sports stations, said Sean Compton, vice president of programming at Clear Channel. Costas, who previously headlined the sports radio show "Costas Coast to Coast" from 1986 to 1996, said he believes the prominence sports has developed in the entertainment world makes the show a viable crossover. "Even as (sports events) are marketed to the point where if they could somehow bottle top athletes' sweat, they'd sell it on eBay ... the essence of that entertainment is that it's a drama without a script," Costas said. Reuters/VNU