To: Sully- who wrote (22498 ) 9/25/2006 10:04:47 AM From: Sully- Respond to of 35834 Liberals' views of markets are a funny thing. When Wal-Mart's aggressive tactics put the squeeze on toy or underwear makers or "mom and pop" stores, we're told the company is destroying the middle class and the American way of life. Yet when it's making meds affordable to the poor and uninsured, the company's seen as doing a selfless public service. THE DEVIL'S RX CHEAP MEDICINES- FROM WAL-MART Ryan Sager NEW YORK POST Opinion September 25, 2006 ON everything from cheap socks to cheap DVDs to cheap groceries, Wal-Mart's left-wing critics have long charged that "Always Low Prices" for consumers invariably means "Always Low Wages" and "Always Poor Health Benefits" for workers. But now that Wal-Mart is offering a month's supply of some 300 generic drugs for $4 a pop to the general public, it's time to look at the reality: Capitalism works. Competition works. Wal-Mart is good for America. The plan Wal-Mart rolled out on Thursday - initially limited to Tampa Bay, Fla. - is set to be expanded to all of Florida by January. After that, to "as many states as possible" by the end of 2007. The program covers 291 generic drugs, for conditions such as allergies, cholesterol, high blood pressure and diabetes. The $4 price is available to the insured and the uninsured alike - but people have to pick up their drugs in the store. How significant are the savings? Well, generic drugs typically sell for an average of $10 to $30 for a 30-day supply. And, while overall U.S. health-care costs exploded at 9.6 percent a year from 2000 to 2004, prescription-drug costs rose even faster - at 11.4 percent a year. The only thing even taking the edge off rising drug prices has been an increase in the use of generics. With generics only accounting for roughly 10 percent of prescription-drug sales last year, however, there's still room for people to drop their brand-name drugs and save a ton of money. On the surface, Wal-Mart's new $4-drug plan looks like an extension of its usual, "evil" tactics to a new sector of the economy - this time, one that folks on the Left are happy to see get whacked: drug companies. In fact, Wal-Mart opponents have even applauded the retail giant. The union-backed WakeUpWalMart.com immediately put out a statement grudgingly acknowledging that "lowering prescription-drug costs is a good thing." (Adding, of course, that it still hates Wal-Mart.) But the real story here is even more basic. Wal-Mart's new, lower generic-drug prices are being credited widely in the press to its much-heralded market power (a nod from Wal-Mart has been known to make a flabby, inefficient supplier either slim down or drop dead on the spot from sheer terror). They're also being credited to Wal-Mart's super-streamlined distribution network (its level of automation makes the Jetsons look like the Flintstones). In fact, neither factor has been ratcheted up significantly for the current program, according to a Wal-Mart insider. Instead, the company has simply decided to cut its profit margin on generic drugs for three basic reasons: 1) to get more people into the stores, 2) to get the people who already shop there to stop by more often, and 3) to get an advantage over its competitors, such as Walgreen, CVS and Target. In fact, hours after Wal-Mart made its announcement, Target declared that it would match Wal-Mart's program in the markets where Wal-Mart rolled it out. Shares of Walgreen Co. and CVS, meanwhile, immediately dipped 7 percent and 8 percent, respectively. (Wal-Mart's fourth reason for cutting drug prices - good publicity for a company embattled by unions attacking its health-care policies - is also not inconsiderable.) Liberals' views of markets are a funny thing. When Wal-Mart's aggressive tactics put the squeeze on toy or underwear makers or "mom and pop" stores, we're told the company is destroying the middle class and the American way of life. Yet when it's making meds affordable to the poor and uninsured, the company's seen as doing a selfless public service. In truth, Wal-Mart isn't doing a public service in either case - it's acting as any capitalist corporation should, trying to maximize its profits. And in both cases, it's offering a benefit to the public in terms of low prices. That's what the free market is. That's what the free market does. What's left for the Left to explain now is why low-income shoppers in big cities (like, say, New York City) aren't going to be able to take advantage of these $4 generic drugs. The only apparent reason is that the union-owned politicians are committed - so long as the union muscle and money keep coming - to higher prices. Always. Ryan Sager is author of "The Elephant in the Room: Evangelicals, Libertarians, and the Battle to Control the Republican Party," just out this month.nypost.com