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Strategies & Market Trends : Picks of the quarter -- Ignore unavailable to you. Want to Upgrade?

To: Taro who wrote (1242)	8/31/2006 9:17:14 AM
From: Elroy	Read Replies (1) \| Respond to of 20435

Yes, the new Yahoo format is cumbersome to follow. Takes at least twice the time and 3x the clicks. Just wonder what they tried to achieve, idiots! Yeah, you'd figure that Yahoo would at least be technologically and business savvy enough to leave their users the options to use the old board format if we chose to. The internet is about giving the user the choice to use information how we choose, not how Yahoo wants to force us to use it. Not a good indicator for Yahoo's stock, perhaps. I wonder what the stats are on useage since the format changed? I've basically stopped posting there completely.

To: Taro who wrote (1242)	8/31/2006 10:45:43 AM
From: Sr K	Respond to of 20435

Yahoo achieved what advertisers want. More time and more clicks (user participation). But seriously, they achieved a better space for advertisers. They may also know that a user is "active" and discriminatory, and not just reading everything. That type of user may be a better prospect for an advertiser than one who just "clicks through". The old model wants clicks, but for advertisers, it is converting those clicks and that cost into revenue, gross profit, real profit that count. I think Yahoo wants clicks that are more valuable to its advertisers. You can choose "List as Individual Messages" if you want it, and you can choose it by board.