To: LLCF who wrote (19782 ) 9/2/2006 7:28:25 PM From: E. Charters Read Replies (2) | Respond to of 78407 Coffee is the second most traded commodity next to oil. Coffee companies, marketing lousy coffee with inferior grown beans (Robusta) have dominated the economies of several latin american states for over 50 years. The new fair trade coffee movement is probably in part a socialist intervention looking to get a bigger piece of the pie, by appealing to conscientious, well-heeled upscale consumers. Is it driven by domestic or foreign interests, or innocently by both? At any rate, one could make a horde of cash catering to this movement, by marketing organic pasteries, coffee and fair trade perceptions. Starbucks and Second Cup have missed a march, because they make their money from basically just above second rate coffee which is mass marketed to them. They are too big to change horses to the extent that their whole marketing image would be flipped over. It is too expensive for them with their present suppliers to go all organic, and fair trade, although they both have made an effort to do so. Most food retailers still have their head in the sand concerning the customers demand for purer foods, and more responsible marketing. They are campaigning against organic saying the quality is uneven.. true enough, if you discount the absence of impurities and toxins as evidence of quality. Globe and Mail has a much undeserved reputation for journalism. In fact they are very much, like most mainstream media, very second class and very much a propaganda arm of the government. I have personal experience with them, and the real putrid bunch, Southam press. Yellow journalism at its worst. Sun Media is a joke. Canada does not have a truth telling news organ that tells anything at all about the world outside our limited sphere. For that you would have to go to the internet. Too much coffee spikes cholesterol. Tea is far better for you from a Cancer and CVD standpoint. EC<:-}