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Technology Stocks : Google - Moderated - Information and discussion Thread -- Ignore unavailable to you. Want to Upgrade?

To: Lizzie Tudor who wrote (167)	9/25/2006 7:59:08 PM
From: Lizzie Tudor	Read Replies (1) \| Respond to of 348

PWC has a new report out Online ad revenue reached $7.9 billion in the first half of 2006, a 37 percent increase over the same period last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. In the second quarter, ad revenue reached almost $4.1 billion, 36 percent more than a year ago, and 5.5 percent more than in the first quarter of 2006. Search advertising accounted for the biggest chunk of advertiser spending -- 40 percent of the total in the first half, unchanged from a year ago. Classifieds, the second-largest category, gained two points to account for 20 percent of ad spending. Nasdaq-traded online advertising companies perked up on the news. Shares of aQuantive Inc., a Seattle-based digital marketing company, gained 85 cents, or 3.6 percent, to close at $24.50. Digitas Inc., an online agency based in Boston, closed up 10 cents at $9.50. Westlake Village, Calif.-based ValueClick Inc.'s stock added 49 cents, or 2.8 percent, to close at $17.79. Online advertising and technology company 24/7 Real Media Inc. closed up 21 cents, or 2.4 percent, at $8.80. But the report didn't do much to budge shares of Yahoo Inc. The Sunnyvale, Calif., Web portal business announced earlier Monday it will close its U.S. offices during the last week of the year as a cost-cutting measure, compounding last week's news that slowing ad growth would weigh on third-quarter results. Shares of Yahoo closed down 23 cents at $25.29 on the Nasdaq. Google Inc., whose business runs on revenue from search advertising, also didn't catch much buzz from the report. Google's stock inched up 20 cents to close at $403.98 on the Nasdaq.