To: i-node who wrote (2945 ) 10/11/2006 5:14:04 PM From: pcstel Read Replies (2) | Respond to That guy must be a genius. However, I would be quick to point out that substantial portions of those costs from the ad campaign a year ago went into NOT acquiring subs, but in establishing a brand -- which worked, in that today satellite radio is often referred to simply as "XM Radio" and almost nobody has heard of Sirius. Message 18768161 XM has established itself as THE brand (not merely "A" brand). That didn't happen for free. Precisely. That's what makes it attractive. But it gets much better. As we get into '05, '06, and beyond, the cash this business generates is, frankly, unbelievable.
