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Technology Stocks : SiRF Technology Holdings, Inc (SIRF) -- Ignore unavailable to you. Want to Upgrade?

To: JakeStraw who wrote (50)	11/1/2006 4:29:26 PM
From: tech101	Respond to of 132

Hi, Jack, Look at Garmins financial and one can hardly believe that Sirf is being so adversely affected when in fact Garmin sold more Sirf related PND's and is expected to sell more of Sirf PND's in the 4th quarter. The margins are where Garmin was hurt but certainly it should not adversely affect Sirf. Garmin only uses Sirf chipsets in their top selling products and by accounts of report and guidance Garmin sold more of these units than anything else. Garmin makes its own chips in their other devices for markets such as aviation and marine and these two markets have been a drag on revenues for Garmin because of late rollout of products. The correlation does not make any sense and with SIRF venturing into other market applications for other revenue streams makes this even harder to understand. Now, more and more gear makers are using SirfStarIII chipset, which has been shrinking in size and merging the two-chip into one and they are adding bluetooth into it, too. The recently announced HTC PDA Phone, Tyco Electronics joint venture, and the HP iPaq rx5900 will make SirfChip everywhere. I can't see a better time to load the boat taking advantage of the weakness. tech101

To: JakeStraw who wrote (50)	11/1/2006 4:34:04 PM
From: tech101	Read Replies (1) \| Respond to of 132

The profit margin for GPS CHIP SET makers has already been so low leaving very little to be squeezed. Today, in a $500 GPS device, you can find a $15 SirfStarIII chip and $70 NVT map, while Garmin/TomTom keeping about $250 profit. When every electronic device manufacturer has learnt to make GPS, the GPS price will go down dramatically, but the units sales may increase 50 folds from today's several millions units to hundred millions. We will find a $10 SIRFStarIII chip and $15 NVT map in a GPS device that costs $30 in every cellphone, PDA, notebook, digital camera, sporting gear, watch, ....... in several years. SIRF may become the Intel for PCs by then. When Garmin was approaching 60, SIRF did not benefit from it, but went to toilet under 20. I am sure when a NUVI 350 with an incredible price tag of $800 to $100, SIRF will be 100 in my opinion. As long as there is no meaniningful competition for the SirfStarIII, SIRF is a safe bet for your money.