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Technology Stocks : SiRF Technology Holdings, Inc (SIRF) -- Ignore unavailable to you. Want to Upgrade?

To: tech101 who wrote (70)	12/14/2006 3:10:37 PM
From: tech101	Respond to of 132

[Accuracy, Sensibility, and Reliability Count. ] messages.finance.yahoo.com does not change the fundamental case- Deutsche Bank (3 Ratings) 14-Dec-06 01:45 pm SIRF SiRF Technology: Share loss in the P.N.D market is inevitable, but does not change the fundamental case- Deutsche Bank (26.52 -3.07) -Update- Deutsche Bank notes SIRF is under pressure today due to continued concerns over its competitive position. The firm reits their view that some share loss in the P.N.D market is inevitable, but does not change the fundamental case for the co. The firm believes SIRF has 80%-90% of the merchant G.P.S market for P.N.Ds in 06, and their current 07 estimates assume a decline to the 60%-70% range. The firm thinks there is potential upside to the size of the P.N.D market, the number of merchant sockets, and to SIRF's share. Their checks with SIRF indicate that privately-held Global Locate has garnered some design wins at TomTom (~10% SIRF customer), but they have done so by being the most price competitive not by having the best solution. Firm says given the importance of accuracy and reliability for P.N.Ds, they think a pricing taking strategy can only go so far. Sentiment : Strong Buy