SIRIUS Satellite Radio and National Lacrosse League sign multi-year broadcasting agreement
TORONTO, Feb. 1, 2007 (Canada NewsWire via COMTEX) -- NLL "Game of the Week" to
air live on SIRIUS
SIRIUS Canada and the National Lacrosse League (NLL), North America's
professional indoor lacrosse league, have signed a multi-year broadcasting and
marketing agreement that makes SIRIUS the exclusive Official Satellite Radio
Partner of the NLL.
Beginning February 2, SIRIUS will broadcast a live NLL "Game of the Week"
throughout the season plus the Champion's Cup Playoffs. In addition, SIRIUS
Canada has entered into marketing agreements with each of the Canadian NLL teams
including the Calgary Roughnecks, Edmonton Rush and Toronto Rock.
SIRIUS will also debut a weekly one-hour show later this season that will
feature highlights, news and analysis, which will be broadcast exclusively on
SIRIUS in both the U.S. and in Canada.
"We're excited to team up with SIRIUS Satellite Radio to give fans even greater
access to NLL action," said National Lacrosse League Commissioner Jim Jennings.
"As more and more people are tuning in to satellite radio, it's important that
we partner with SIRIUS, the industry leader and the top provider of sports radio
programming."
"As one of Canada's national sports, lacrosse is growing in popularity
throughout the country," said Chris Brockbank, SIRIUS Canada's Vice President of
Marketing. "The National Lacrosse League features nonstop end-to-end action and
now Canadian fans can listen to live games and in-depth talk and analysis on
SIRIUS. This announcement further bolsters our unmatched sports programming line
up."
SIRIUS is also the Official Satellite Radio Partner of the CFL, NFL, NASCAR,
NBA, NHL, Wimbledon Championships and Barclays English Premier League.
About SIRIUS Canada
From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS
Canada delivers 110 premium channels of the best commercial-free music, sports,
news, talk and entertainment programming on radio. With a total of 65
commercial-free music channels - the most in Canada - SIRIUS is the original and
only home of 100% commercial-free music. SIRIUS offers the broadest range of
Canadian content on satellite radio with 11 English and French channels. SIRIUS
Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL, NLL and NBA
and broadcasts live play-by-play games of the CFL, NHL, NFL, NLL and NBA. In
addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football,
English Premier League Soccer, Arena Football and NASCAR.
In Canada, SIRIUS' automotive partners include Audi, Aston Martin, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Pana-Pacific, Subaru,
Volkswagen and Volvo.
For more information please visit: www.siriuscanada.ca
About the National Lacrosse League:
The National Lacrosse League (NLL) is North America's professional indoor
lacrosse league, featuring the best lacrosse players in the world. The 2007
season is the league's 21st season. The NLL has thirteen teams playing in the
major markets of the United States and Canada. Teams each play a 16-game regular
season schedule followed by the Champion's Cup Playoffs. All games are played on
weekends. The teams are: Arizona Sting, Buffalo Bandits, Calgary Roughnecks,
Chicago Shamrox, Colorado Mammoth, Edmonton Rush, Minnesota Swarm, New York
Titans, Philadelphia Wings, Portland LumberJax, Rochester Knighthawks, San Jose
Stealth and Toronto Rock.
SOURCE: SIRIUS Canada
CONTACT: Jeff Roman, SIRIUS Canada, (416) 513-7434, jroman@siriuscanada.ca; Jeff Tierney,
National Lacrosse League, (212) 764-1390, jtierney@nll.com
Copyright (C) 2007 CNW Group. All rights reserved.
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