Post by woolymammoth on Christianttraders board
posted on 12/1/06 at 07:56
Dale Jarrett Racing Adventure
DJRT - Surprises With Continually Breaking Sales Records
The kinds of companies we like to select are genuine standout situations usually noted for their extreme undervaluedness:
An Authentic NASCAR Racing School Experience is Waiting for You
Richard Branson of Virgin Atlantic may well go down in history as the most prolific company founder of all time, having now founded some 350 companies, at a rate of almost one new company every month, since he started out more than 30 years ago.
Recently, in an interview, when asked if he had to start over, how would he begin? He replied, if he could find a business that he could grow and leverage through the Internet, that would be his first criteria and since he's the World's No 1 self admitted adventure-holic, he insisted that he would want to be in the "Adventure Business". If you haven't guessed it yet, he's describing what is today the perfect business model that is "Dale Jarrett Racing Adventure" with the added bonus of having one of the most unique supply-demand client ratios, that any company would die for: 100 Million prospects to fill 10,000 seats...
'Where Champions Are Born'
The Dale Jarrett Racing Adventure Story
A Premium Brand Name That is Becoming Clearly Undervalued with
Impressively Increasing Low Cost Internet Generated Revenues in the Making
This story is all about The Race that is NASCAR. The Car that is # 88 UPS and The Man is Dale Jarrett one of the winningest drivers ever and how you can emulate Dale himself and all that is NASCAR for one unforgettable day in your own simu-race driving an authentic 88 car.
That's right. The Dale Jarrett Racing Adventure is all about living the NASCAR dream for a day on your own speedway of choice nationwide and just as the NASCAR 'phenomenon' is a series of races that grips One Hundred Million fans for an entire season, from the electrifying moment when the NASCAR snake of 43 cars rounds the first turn of the Daytona 500, with the sun glinting off 43 screens as our absolute most favored driver in our case Dale Jarrett, deftly works the uniquely livered 88 UPS car amongst the intense competition that is NASCAR and you too can experience that same competitive spirit like no other company offers on earth, with its simulated races at up to 165 MPH...
Some months ago, DJRT surged very strongly on all time record volumes. Such events do not happen by accident and more often than not they tend to herald a definitive line in the sand or sea-change towards increasingly positive activity within a company. In the case of Dale Jarrett Racing Adventure, it was the beginning of a realization that this company is on a path to greatness, that some day soon could see its all time highs stock price of $3.00 challenged. And even though this first ascent to new multi-year highs was cut short, because the company's biggest earner, the Talladega Superspeedway schedule was cut for the 2006 season. It is now back in full service and has been resurfaced and as one of the smoothest and fastest tracks in the World, it is in such heavy new demand, DJRT's earnings are literally soaring to the tune of $300,000 per weekend. Although we sometimes have to exercise patience for stock prices to react, we can also be rewarded more rapidly than expected. In the case of Dale Jarrett Racing Adventure DJRT - That happened earlier in 2006 as the company began to break all sales records and now once again it is starting to generate consistently impressive, awesome revenues that could power its stock price to rise once again several hundred percent. We're now confident that DJRT will in due course challenge its all time highs at $3. There's nothing more rewarding than to identify an undervalued company poised for hyper-growth and then be wowed by record-breaking revenue growth and a stunning upward sales trajectory as delivered by Dale Jarrett Racing Adventure, as impressive as we have ever seen. DJRT has scheduled more events for its 2007 season that could see $3 ~ $4 M revenues, last year added 1,000 clients in December alone.
Last year DJRT's stock price responded vigorously to strongly improving fundamentals the company began delivering and in a blistering display of strength, it eclipsed all previous recent all time record volume days with near million share days and one of the biggest daily gains in its history, up 66.66% and December 2005 was an all time record revenue month for the company with Internet sales increasing its share of company revenues, generating tremendous returns for advertising dollars expended. Now with outstanding new radio and other media such as television commercials and even infomercials being planned, DJRT's prospects have never looked better as the most highly regarded Racing Adventure and Nascar investment play and with Talladega back on track and all the buzz surrounding it with the movie, sales appear to be very strong indeed. DJRT's fundamentals have never been better and it could be looking at its first Million Dollar quarter...
Dale Jarrett Racing Adventure (OTCBB – DJRT) Has established itself as one of the leading racing schools in the nation. In business since 1999, the company has built a solid foundation of success and growth while positioning itself to expand one of its greatest assets, the Dale Jarrett brand. The deep involvement of the Jarrett family has been key to opening doors to a wider range of opportunities which the company is now beginning to take advantage of. The Dale Jarrett brand in its own right is considerably valued especially for endorsements. The news that Jason Jarrett, Dale's son has joined the Dale Jarrett Racing Adventure team at their new headquarters in Newton, North Carolina and the recent appointment of Troi Hayes as Senior Vice President of Marketing for DJRT, a former marketing executive of the multi-Billion Dollar International Speedway Corporation is a likely strong indication DJRT is intent on aggressively expanding its operations.
Highlights
The Racing School industry is a $200 Million a year industry and Dale Jarrett Racing Adventure has established itself as one of the leaders in size and many say the undisputed leader in customer satisfaction. With a commitment to quality and customer satisfaction, we continue to increase our market share.
Corporate clients include numerous Fortune 500 Companies – Our corporate customer list is a veritable who’s-who of American business. Corporate events represent about 25% of our annual revenues.
With almost 40,000 satisfied customers consistently generating many repeat customers in ever increasing amounts – Not only are their corporate customers some of the most respected companies in America the annual event with the PGA continues to build their list of satisfied customers from among the top professionals from the world of golf as well. See a sampling of testimonials below...
Continued growth – Their emphasis on building a successful sales team continues to pay off. Third quarter sales increased very sharply over previous year and this very strong sales trend appears to be extrapolating well ahead of last year's figures.
Expanding Opportunities – In November, Dale Jarrett Racing Adventure was the featured driving school in a three day "Apprentice" style reality program which was aired on NBC during the final NASCAR race of the season. We teamed up with Dale Jarrett and some major sponsors in the first annual event where 8 drivers were chosen from millions of applicants. They raced our cars at Homestead-Miami Speedway and, following daily eliminations, a winner was selected. This is another example of the opportunities that continue to present themselves to us as a result of our relationship with the Jarrett family.
Brand expansion – One of the greatest assets of Dale Jarrett Racing Adventure is the Dale Jarrett brand. Its relationship with the Jarretts, build over the past 7 years, has enabled them to begin to expand the Dale Jarrett brand into other businesses. A recently launched an online driving school and other opportunities are being looked at where the Dale Jarrett brand can bring value added to business. Dale Jarrett is one of the most respected drivers in NASCAR and the value of his name, as a brand is second to none. 40,000 satisfied clients can't be wrong. In the future, Dale Jarrett Racing Adventure will grow both organically through increased revenues in its core businesses, it will also expand through bringing the Dale Jarrett brand into other suitable business opportunities.
NASCAR racing is the most popular sport in America and its popularity is growing. Dale Jarrett Racing Adventure has built a solid company over the past 7 years by focusing on solid business principals of offering a first quality product and utilizing effective marketing techniques to bring the product to market. We are now positioned to take advantage of the solid foundation we have constructed to fully utilize our relationships experiences to begin to expand beyond our core business, while continuing to capture an increased market share of the driving school industry.
www.RacingAdventure.com
Dale Jarrett Racing Adventure is a company positioned for hypergrowth But as with many emerging growth companies especially those that are turning profitable investors who buy in anticipation of better things to come usually get well rewarded. Based on a number of events this quarter including some blowout weekends of record revenues at Talladega Superspeedway and increased margins that are expected to be in the high 65% ~ 78% range for most of their recent events that most companies would die for, it would not surprise if this little gem were to report record revenues this year of $2 Million plus and upwards of several hundred thousand in net profits at a minimum.
Given the sold out nature of most events for the year to date along with scheduling of additional events to meet demand this company should perform exceptionally well going forward as bookings continue to increase and will likely be an outperformer as they continue to exploit the truly amazing Nascar phenomenon and the World's fastest growing spectator sport. Fact is, Dale Jarrett Racing Adventure is a unique situation because it is operating at expanding capacity to meet the growing demand from 75 Million Nascar fans and the estimated 3 Million Nascar fanatics, many of whom would all like to drive their own Nascar at $165 MPH plus and have one of their greatest experiences of a lifetime. Something approaching 30.000 customers can't be wrong with satisfaction levels that are the envy of many companies. With the high discretionary incomes of tens of millions of thrill seekers who demand more than the rudiments of everyday pastimes, couch potatoeism or packaged vacations, DJRT clearly provides a uniquely outstanding adventure experience in meeting a growing need for adventurism and appears poised for megagrowth.
Dale Jarrett Racing Adventure Sets Record at Talladega
TUESDAY, OCTOBER 24, 2006 9:35 AM
- PR Newswire
CHARLOTTE, N.C., Oct 24, 2006 /PRNewswire-FirstCall via COMTEX/ -- Dale Jarrett Racing Adventure, Inc. (DJRT) announced today that they earned a record $285,000 in total revenue last weekend at the Talladega Superspeedway. "The newly resurfaced track was as smooth as advertised. It was a great weekend and although weather was a factor at times, all of our guests understood and had a great time in the process. A few years ago $300,000 was a great quarter, now it is a good weekend, the growth is exciting, especially with the Holiday season fast approaching," said Jason Jarrett.
The 2007 schedule was also released this morning and may be viewed by going to www.racingadventure.com and clicking on the 2007 Schedule.
Press Release Source: Dale Jarrett Racing Adventure, Inc.
Dale Jarrett Racing Adventure Announces 100% Increase in November Sales
Tuesday December 20, 9:00 am ET
CHARLOTTE, N.C., Dec. 20 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News) announced today that the company increased sales for the month of November by over 100% over the same time period last year. "We are just as proud of the job we did in Miami last month filming a three day reality show as we are with the last eight months increased revenue growth. In an Apprentice style elimination, from an original 10 Million entrants, 8 diverse finalists from all over the country and all walks of life competed against each other for three days with 3 contestants being eliminated each day until the last day where a grand prize winner was announced followed by an authentic Grand Prix Style champagne celebration. Sales continue to grow, opportunities such as the reality show are on the rise and December holiday sales are at a record pace. All indications are for our best year ever in 2006," said Tim Shannon, President, Dale Jarrett Racing Adventure, Inc.
Press Release Source: Dale Jarrett Racing Adventure, Inc.
Dale Jarrett Racing Adventure Eclipses All-Time Revenue Record While Moving Operations to Talladega
Tuesday January 10, 9:49 am ET
CHARLOTTE, N.C., Jan. 10 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News) announced today that the company has moved its operations from the Charlotte, NC area to the site of the world's largest oval racetrack, Talladega, AL. "Relocating our facilities to Talladega will have an immediate and significant positive impact on our profitability as well as improving our operational efficiencies. The challenge was to accomplish the move without negatively affecting our operations," said Tim Shannon, President, Dale Jarrett Racing Adventure, Inc. "That is why it gives me great pleasure to announce that, in addition to moving most of our operations during December, we simultaneously achieved the largest revenue month in the 7 years we have been in business."
In the last couple of months the school has successfully completed programs at the Atlanta Motor Speedway, the Hickory Motor Speedway, the Kansas Speedway, the Kentucky Speedway, the Milwaukee Mile, the Talladega Superspeedway and the Texas Motor Speedway. The 2006 schedule is now available at racingadventure.com
Jason Jarrett Joins Team at Dale Jarrett Racing Adventure
Wednesday February 1, 9:47 am ET
CHARLOTTE, N.C., Feb. 1 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News) announced today that Jason Jarrett has joined the team at its new corporate headquarters in Newton, North Carolina. Also, Troi Hayes, formerly the Senior Director of marketing at Talladega Superspeedway for International Speedway Corporation (Nasdaq: ISCA - News) has also joined the company as the Senior Vice President of Marketing.
In addition to being the son of Nextel Cup champion Dale Jarrett, Jason's own racing career has been extensive from its beginnings in the World Karting Association to the Nextel Cup Series. "I have been racing since 1992 and I am excited about this new opportunity with Dale Jarrett Racing Adventure," said Jarrett.
While this new role will not be centered on getting behind the wheel, Jason likes being presented with new challenges. "For me, one of the best parts of driving a racecar has always been giving people great experiences and lifetime memories." The Dale Jarrett Racing Adventure provides people with an experience they will never forget by riding in or driving real Nextel Cup cars around NASCAR sanctioned tracks throughout the country. "Racing has been my life and I look forward to continuing my love for the sport by working with Dale Jarrett Racing Adventure and giving our customers that one-of-a-kind experience," explained Jason.
Jarrett has worked with many top sponsors and media outlets during his career. "We all have our strengths and it turns out mine is just as much focused towards the 'other' part of the racing business, that being working with fans, the media, and sponsors. I'm very excited about making the transition from behind the wheel racing to the business of putting others behind the wheel of a NASCAR racecar and I'm delighted to be doing it with such an enthusiastic and professional group of people."
"The Dale Jarrett Racing Adventure is full of potential and I want to be a part of the team that takes this business to a whole new level."
Troi Hayes has more than 26 years of marketing and media experience. The majority of that time was connected to NASCAR racing. During his time with ISC, Mr. Hayes was instrumental in securing and executing sponsor partnerships. Since 2002 Mr. Hayes worked as founding member of Alabama Heritage Communications and as a marketing consultant for radio station groups. Mr. Hayes comments: "Working in the racing business on a full time basis is a real homecoming for me. I look forward to being a part of the Dale Jarrett Racing Adventure team.
Press Release Source: Dale Jarrett Racing Adventure, Inc.
Brett Favre Joins PGA Pros and Races in Miami at the Dale Jarrett Racing Adventure
Tuesday March 7, 10:32 am ET
CHARLOTTE, N.C., March 7 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News) announced today that Green Bay Packers' Quarterback, Brett Favre, one of the company's founding shareholders, joined Dale Jarrett, Elliott Sadler and Carl Edwards at the company's fifth annual "Ford Driving Adventure" in welcoming 15 PGA tour pros who took time out before competing at the Ford Championship at Doral, sponsored by Ford Motor Company to drive one of the company's NASCAR racecars at the Homestead- Miami Speedway owned by International Speedway Corporation.
Brett joined the PGA pros and ran laps in one of Dale Jarrett Racing Adventure's new Ford Fusion racecars. As soon as Brett was through putting the Ford Fusion through its paces, Dale Jarrett was ready to give the three-time NFL MVP another ride around the track, this time close to NASCAR professional speeds. Elliott Sadler and Carl Edwards were also on hand to give the PGA pros hot laps after their individual drives. The event was covered by ESPN, The Golf Channel, Fox Cable News, NBC and USA Today.
The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway can deliver. The company books various dates during the year at NASCAR tracks near you and customers can purchase laps ranging from a 3-lap ride to an 100-lap super drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and is backed by NASCAR Champions Ned and Dale Jarrett, as well as Dale's brother Glenn, Dale's son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting racingadventure.com.
A Sampling of Some Testimonials
"Dale Jarrett Racing Adventure" is one of the most exciting things I have ever done - What a Thrill!
Brett Favre Green Bay Packers
"Dale Jarrett Racing Adventure is a gift that thrills and makes the world a better place."
Business Week
"The big difference at Dale Jarrett Racing Adventure is that you learn how to draft, slingshot past and leave the competition-just as Jarrett and his buddies do 36 weeks a year."
Delta Sky Magazine
"I have worked with several driving schools over the years and your driving school staff certainly exceeded all my expectations."
Keri James Ford Racing
"At the Dale Jarrett Racing Adventure students take Talladega's 33-degree banked turns so close to the wall that your ears pop, and then hang on as they roar so fast down the back stretch."
Southern Living
"I have not come down to Earth yet from my Talladega experience. Adjectives cannot express fully the fabulous time I had."
Bob Corray, of St. Joseph.
"Dale Jarrett gets you out on the track with other cars and allows you to pass them, that is so much more exciting and fun than the follow the leader format I have done with other racing schools."
Fred Funk, Professional PGA golfer.
"I'm strapped into this racecar as if I'm about to take off from Cape Canaveral. I am about to pull onto the fastest racetrack in the world... Talladega Superspeedway."
Southern Living
"It was a thrill of a lifetime for me and I wanted everyone to know how great it was to be treated so nicely. With Dale’s name associated with it, I expected it to be nothing short of classy and it was."
Mark Spence
"I could not have asked for a better present for our 20th wedding anniversary. Wow, what a rush. Everyone was absolutely wonderful. Thanks for making our dreams come true!!!"
Bobbi Dodson
“Better than 6 golf outings” – Greg Smith, President, Ford Credit
“This was more fun than dealing with the legislature” – Don Siegelman, former governor of Alabama
“The experience of a lifetime – Better than any event I’ve ever done” – Ron Wallace, President UPS Intl
“This was more exciting than flying F-4’s in the military” – Bill Calhoun, President, ICAG, Inc.
“I am a former member of a Navy SEAL team and have jumped out of aircraft, driven high speed watercraft, dove all over the pacific, blown things up and shot lots of cool weapons, but NONE of those great times compared to going 160+mph in one of your cars” – Michael Newman Tuscaloosa, AL
“My career has allowed me many great opportunities, however, learning to drive the UPS car at our driving center is at the top of the list” – Dean Reinmuth, Dean Reinmuth Golf Schools
“I haven’t come down to Earth yet from my Talladega experience. Adjectives cannot express fully the fabulous time I had.” – Bob Corray, St. Joseph, IL
“I’ll be frank: your competitors have no future.” Michael Konik, Delta SKY magazine
“Just like Dale himself, it was first class all the way around…..I took my mentally handicapped daughter who has ALWAYS dreamed of riding in a Cup car. And thanks to your operation her dream came true! How can a teary-eyed Mom express what a pleasure it was to see her dream come true…no words come to mind other than a very sincere heartfelt THANK YOU!” – Connie Brubeck, Platte City, MO
“I never once felt as though any member of your staff was going thru the motions. I watched your crew guys meticulously going over the cars, tires, etc each time it pulled back into the pits. Everyone was always smiling and it was very clear that safety came first, and the goal for everyone was for US to have a thrill of a lifetime.” – Richie Jarvis, Olive Branch, MS
“It scared the daylights out of me for about a quarter of a lap then I settled down and just enjoyed it. It was an experience of a lifetime…” – Troy C. Reeves, Birmingham, AL
“Your course is outstanding…(instructors are) bravest and most confident guys in the world.” – John F. Licoski, Senior Chief Petty Officer, US Navy (retired)
“…this has been, by far, the best driving school experience that we have ever had.” – Keri James, Senior Account Executive, Ford Racing/Campbell & Co.
“Being an experienced drive, as well as conducting my own ‘driver’s education events’ for Ford’s SVT Owner’s Association, I was truly impressed with everyone’s customer service attitude…from my experience, Dale Jarrett Racing Adventure puts on the best stock-car school I’ve ever attended.” – Jeff Lacina, Lead Instructor, SVTOA On Track Performance Driving Clinics
“Except for the birth of my children and grandchildren, this was probably the most thrilling event I’ve ever experienced – truly awesome.” – Walter McPhearson, T-Check Systems, Inc.
This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.
Source: Dale Jarrett Racing Adventure, Inc |
