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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?


To: GO*QCOM who wrote (59838)2/8/2007 10:46:12 AM
From: slacker711  Read Replies (1) | Respond to of 197400
 
MediaFLO USA and ESPN Team to Offer TV-Quality Sports Programming to Mobile Consumers

biz.yahoo.com

Thursday February 8, 10:38 am ET
ESPN Launches Its First-Ever 24/7 Channel for Mobile

SAN DIEGO & BRISTOL, Conn.--(BUSINESS WIRE)--MediaFLO(TM) USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated (Nasdaq:QCOM - News), and ESPN, The Worldwide Leader in Sports, today announced a multi-year licensing agreement that will bring must-see sports programming to MediaFLO USA's new mobile entertainment service. The new ESPN Mobile TV channel -- ESPN's first on a wireless service -- will offer a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates. MediaFLO USA will deliver this content directly to subscribers' mobile phones, creating an unmatched mobile entertainment experience.
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"The time is right to offer the first-ever sports wireless channel, ESPN Mobile TV," said Salil Mehta, executive vice president, ESPN Enterprises. "Historically, ESPN has been the leader in adopting new technologies to serve sports fans, and MediaFLO USA's mobile entertainment service will make ESPN's world-class programming come to life on the newest generation of mobile phones."

"MediaFLO USA is revolutionizing television by offering, for the first time, must-see programming from world-class entertainment brands in a crystal-clear mobile viewing environment," said Gina Lombardi, president of MediaFLO USA. "One of the keys to the broad adoption of mobile TV is the availability of high-quality content, and our agreement with ESPN will be a compelling draw for sports fans who want anytime, anywhere access to unmatched sports programming."

Guided by extensive primary market research and consumer trials, MediaFLO USA intends to secure familiar, full-length content from many of the world's leading media companies and leverage its dedicated, nationwide multicast network to deliver live, full-length, TV-quality programming to mobile phones.



To: GO*QCOM who wrote (59838)2/11/2007 5:10:37 PM
From: GO*QCOM  Respond to of 197400
 
Roll Film! This should get the Press excited at CNBC: Robert Redford Announces Sundance Film Festival: Global Short Film Project For Mobile

Sundance Institute announces pilot project in collaboration with the GSM Association, to create short films for viewing on mobile phones.

8th November 2006 - New York, NY, USA: Sundance Institute, a champion for independent filmmakers for over 25 years, announced today that it is joining forces with the GSM Association (GSMA), whose members serve more than 2 billion mobile phone customers across the globe, to create the Sundance Film Festival: Global Short Film Project, a groundbreaking pilot project that will showcase and extend the reach of the independent short film genre to mobile users worldwide.

Unveiled at a press conference at the Museum of Television & Radio in New York, the organizers of the Sundance Film Festival in conjunction with the GSMA, have commissioned six independent filmmakers to create five short films, crafted exclusively for mobile distribution. All of the filmmakers participating in the project have screened films at the annual Sundance Film Festival.

“Cell phones are fast becoming the ‘fourth screen’ medium, after television, cinema and computers,” said Sundance Institute president and founder Robert Redford. “We feel this experiment embodies fully, our quarter-century dedication to exploring new platforms to support wider distribution of independent voices in filmmaking. We are excited about bringing this opportunity to independent filmmakers and most excited to see what they will do with it,” added Redford.

While cell phones have previously been used to deliver film and entertainment content, this pilot project is believed to be the first to commission high calibre independent filmmakers to create original stories specifically for the mobile environment. The project presents creative challenges to the filmmakers who will be working with a limited budget, time and resources to make a 3-5 minute film for a small mobile screen.

“The Global Short Film Project takes us into the realms of a uniquely intimate new medium, one which holds tremendous promise for maximising the impact and international reach of the short film genre, and in doing so serving the artists,” said John Cooper, Director of Programming for the Sundance Film Festival and Creative Director for Sundance Institute, who will oversee the project.

Citing the experimental and groundbreaking nature of the collaboration, Bill Gajda, Chief Marketing Officer at the GSM Association said, “The emergence of mobile as the fourth screen is already changing the way people are educated and entertained. This project will explore the potential of the mobile medium to deliver compelling, cinematic entertainment to a global audience on an unprecedented scale.”

The six filmmakers featured in the Sundance Film Festival: Global Short Film Project are Jonathan Dayton and Valerie Faris (LITTLE MISS SUNSHINE – 06 SFF), Justin Lin (BETTER LUCK TOMORROW – 02 SFF), Maria Maggenti (PUCCINI FOR BEGINNERS – 06 SFF), Cory McAbee (THE AMERICAN ASTRONAUT – SFF 01) and Jody Hill (THE FOOT FIST WAY – SFF 06).

Download Directors' Biographies

The Sundance Institute will exclusively premiere these completed short films on the opening day of the world’s biggest annual mobile event, the 3GSM World Congress in Barcelona next year (12-15 February 2007). The event attracts more than 50,000 visitors annually from across the mobile value chain. The films will be available for cell phone download during the congress for attendees, and for broader distribution through mobile carriers immediately following the event – further details will be announced early next year.
3gsmworldcongress.com