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Technology Stocks : Sirius Satellite Radio (SIRI) -- Ignore unavailable to you. Want to Upgrade?

To: pcstel who wrote (6268)	2/8/2007 5:14:47 PM
From: i-node	Read Replies (2) \| Respond to of 8420

>>> And that boys and girls is WHY XM leads SIRI in the Retail Net Adds column. Doesn't it make perfect sense. Because at retail.. That is where the consumer can make a choice. A much more logical explanation is that, at retail, people know the name of Sirius because they spent a billion dollars on Howard Stern -- a totally idiotic expenditure, but one that obviously raised the brand recognition of Sirius. Consumers who haven't tried the product, frankly, are in no position to make an INFORMED choice. As SIRI content continues to degrade (which is happening quickly because they spent all their money on Stern), this tide, too, will turn.