Added CSUH 3.14/3.30 calorie burning drink: Celsius(R), Earth's First Calorie Burning Soda, Named #1 Food and Beverage Trend for 2007 by Prestigious Market Research Firm Datamonitor
Tuesday February 13, 10:12 am ET
DELRAY BEACH, Fla., Feb. 13 /PRNewswire-FirstCall/ -- Celsius Holdings, Inc. (OTC Bulletin Board: CSUH.OB - News) announced today that Datamonitor, the world's leading provider of online data, analytic and forecasting platforms for key vertical sectors, named Celsius®, earth's first calorie burning soda, and the category of calorie burning beverages, as the number one food and beverage trend for 2007.
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In its Productscan Online new products database, Datamonitor found that Celsius® was helping to create a new niche of calorie burning beverages. The Datamonitor report said Celsius® was a "breakthrough beverage." Already being credited with being, "First to market," Datamonitor said, "New in the USA, Celsius® is billed as 'Earth's first calorie burning soda,' and uses green tea with EGCG, ginger, caffeine and other ingredients to raise metabolism to burn calories."
"Celsius created the calorie burning category for soft drinks and has rapidly gained a loyal following among consumers, retailers, and distributors. The fact that a highly respected analyst firm such as Datamonitor ranked this new category as the number one food and beverage trend for 2007 is a significant validation of the popularity of the benefits Celsius® offers," said Steve Haley, CEO of Celsius, Inc., the maker of Celsius®.
About Celsius
Celsius® has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius® contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius® contains none of the bad ingredients typically found in soft drinks - no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius® is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.
Celsius® is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.
Celsius® has received many awards, accolades and broad recognition for its innovation and appeal to the consumer. Most recently, respected industry analysts DataMonitor ranked Celsius® and calorie burning beverages as the "Number One Food and Beverage Trend for 2007". Our recognition as Beverage Industry Magazine's "Best New Product - 2005", CSP Retailer's Choice "Finalist for Soft Drinks 2006." Celsius® has been featured on more than 725 television newscasts including the "NBC Today Show" with Matt Lauer.
Celsius® is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12-ounce bottle of Celsius® retails for about $1.99. For more information and to view the Datamonitor press release, visit www.celsius.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTC Bulletin Board: CSUH.OB - News) manufactures Celsius® through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., a leader in the emerging $25 billion functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business - Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.
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Source: Celsius Holdings, Inc. |
