News for 'SIRI' - (Toyota Canada Inc. Signs Multi-year Agreement with
SIRIUS Canada for Toyota and Lexus vehicles)TORONTO, Feb. 14, 2007
(Canada NewsWire via COMTEX) -- SIRIUS Satellite
RadioavailableJune 2007
Toyota Canada Inc. (TCI) and SIRIUS Canada, the country's leading
satelliteradiocompany, today announced a multi-year distribution
agreement that will
make SIRIUS Satellite Radio receivers available in select Toyota and
Lexusvehicles,beginning June 2007.
Toyota Canada will offer dealer-installed SIRIUS Satellite Radio
receivers
withasubscription to SIRIUS Canada's premium 110 channel satellite
radio
servicefeaturingthe most commercial-free music and exclusive talk and
entertainment
programming in Canada. A number of Toyota and Lexus models are covered
by
theagreementand a complete listing of applicable models will be
announced closer
to launch."We are thrilled to announce this partnership with Toyota
Canada," said
MarkRedmond,President and CEO of SIRIUS Canada. "Toyota and Lexus
vehicles are
among Canada's most popular vehicle brands and we look forward to
making
SIRIUSSatelliteRadio's premium 110 channel line up available to their
customers. Now,
Toyota and Lexus customers will be able to choose SIRIUS as their
satelliteradioprovider of choice."
"TCI is committed to exceeding the expectations of our loyal customers,
and thatmeansoffering Canadians a variety of choice for in-vehicle
entertainment," said
Tony Wearing, Managing Director of Toyota Canada Inc. "We are pleased
toformalizeour relationship with SIRIUS Canada and provide our customers
with
SIRIUS' premium 110 channel satellite radio service."SIRIUS Canada's
automotive partners include Aston Martin, Audi, BMW,
Chrysler,Dodge,Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, MINI,
Pana-Pacific,
Subaru, Toyota, Volkswagen and Volvo.About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of
Toyota
cars,trucks,sports utility vehicles and forklifts, as well as Lexus
luxury vehicles,
through a sales and service network of over 260 dealers across Canada.
Aconsistentaward winner for product quality and ownership satisfaction,
Toyota
has sold over three million vehicles in Canada. More information about
Toyota isavailableat www.toyota.ca, or through the Toyota Canada
Customer Interaction
Centre at 1-888-TOYOTA8.About SIRIUS Canada
From broadcast studios in Vancouver, Toronto, Montreal and New York,
SIRIUSCanadadelivers 110 premium channels of the best commercial-free
music plus
leading sports, news, talk and entertainment programming. With a total
of
65commercial-freemusic channels - the most in Canada - SIRIUS is the
original and
only home of 100% commercial-free music. SIRIUS offers the broadest
range
ofCanadiancontent on satellite radio with 11 English and French
channels. SIRIUS
Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL and
NBA andbroadcastslive play-by-play games of the CFL, NHL, NFL and NBA.
In addition,
SIRIUS Satellite Radio is home to broadcasts of U.S. College Football,
EnglishPremierLeague and NASCAR.
For more information please visit: www.siriuscanada.caSOURCE: SIRIUS
Canada
SOURCE: Toyota Canada Inc.CONTACT: Media Contact: For SIRIUS
Canada: Jeff Roman, Corporate
Communications, SIRIUS Canada, (Tel) (416) 513-7434,
(Mobile) (416) 346-5157,
(Email) jroman@siriuscanada.ca; For Toyota Canada:
Kathryn
Ruhland, Manager, Public Relations, Toyota Canada
Inc., (T) (416) 431-8333, (E)
media@toyota.caCopyright (C) 2007 CNW Group. All rights reserved.
-0-KEYWORD: Ontario
INDUSTRY KEYWORD: RAD MLM |
