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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: combjelly who wrote (226333)	2/19/2007 5:38:41 PM
From: FJB	Read Replies (1) \| Respond to of 275872

AMD publishes DTX guidelines for small form factor PCs By Wolfgang Gruener Published Monday 19th February 2007 11:35 GMT Sunnyvale (CA) - AMD has released its proposed motherboard design guidelines for DTX small form factor (SFF) PCs. The company said that the specifications should enable "smaller, quieter, desktop-friendly" computer systems. The "DTX mechanical interface specification (http://www.dtxpc.org/)" is based on the current ATX spec and outlines motherboard requirements on just ten pages. At this time, the document defines "a minimum set of parameters necessary for interoperability," AMD said. The company hopes that OEMs, ODMs, component vendors and other industry members will "contribute to the guidelines" in a framework that will "give vendors the freedom to innovate" and leverage "production efficiencies." The main DTX and Mini-DTX requirements are limited to the motherboard size and key components. According to the guidelines a Mini-DTX board will be 6.7" x 8" (170.18 mm x 203.20 mm) in size, which is slightly smaller than current microATX boards, which measure 9.6" x 9.6" (244 mm x 244 mm). However, Mini-DTX boards will be too large to enable systems with the size of Apple's Mac Mini, which measures 6.5" x 6.5". The regular DTX motherboard has a size of 9.6" x 8" (243.84 mm x 203.20 mm), which is also smaller than the requirement of the regular ATX spec (max 12" x 9.6" or 305 mm x 204 mm). Other current DTX specifications define mounting hole locations, rear I/O dimensions and locations as well as PCI and PCI Express connector locations. tgdaily.com

To: combjelly who wrote (226333)	2/19/2007 8:47:01 PM
From: Frank13	Read Replies (2) \| Respond to of 275872

combjelly, Think about it for a moment. Those corporate SFF boxes sell for >$1k. There is no reason why a DTX box with non- discounted x2 5600+ processor and chipset can't sell for less that $650 with better than normal margins. The current equivalent from Dell with Intel is going to run you more than $1200. ... While you might be correct and AMD discounts even more in such an environment, they don't have to if they want to make that sale. It pretty much sells itself. I agree that it looks good. I suppose AMD can still have decent margins even if they discount a little (which they would do, I am sure of that). I don't know if you have been following my discussion with Jozef on marketing, but I feel AMD should get rid of its cheap cpus company image. Do you think AMD will try to enter the corporate SFF market in the near future?