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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?


To: ohohyodafarted who wrote (61945)4/4/2007 11:42:31 AM
From: Art Bechhoefer  Read Replies (2) | Respond to of 197300
 
Regarding competing systems to deliver video to cell phones or similar devices, I believe the LG and Samsung systems could result in variable reception quality, just as most over-the-air TV signals often produce ghost images and other distortions in a conventional TV.

There is a difference in concept between sending out one signal from a centrally based antenna (the conventional video system) and transmitting one signal from several strategically placed base stations in a metropolitan area. The latter idea, which is central to MediaFLO, assures that there will be fewer dead spots in a region and more uniform picture quality, even though both systems transmit digitally.

Additionally, it seems that the systems that LG and Samsung are working on require a much stronger signal from the transmitter than does MediaFLO. Though I don't know the details of either, it appears that MediaFLO is, as Slacker noted, designed to give the most efficient service for a small screen device, such as a cell phone or hand held device. Forcing a larger format signal into an application that has different requirements usually doesn't give as satisfactory a result in terms of quality, cost, or both.

Finally, the availability of over-the-air video for small devices would apply mainly to the major networks that already send out signals over the air. What about the networks that were designed to be transmitted over cable or satellite? Their over-the-air cost would be substantial, as they have none of those facilities or the spectrum at present.

Art