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Politics : Sioux Nation -- Ignore unavailable to you. Want to Upgrade?

To: Ron who wrote (104410)	4/11/2007 9:34:35 PM
From: stockman_scott	Read Replies (1) \| Respond to of 362002

Did you hear the CBS Board Member on Larry King Live tonight...? Don Imus may have a tough time staying on the air. Al Franken made some good comments too...Franken challenged Larry King on Glenn Beck who is also on CNN...Franken also said Rush Limbaugh has said worse thing than Imus (which may be true)...Rush is the Microsoft of controversial talk radio -- he is paid 3 times what Imus makes and he reaches at least 5 times the number of listeners...The Ad Dollars on Rush Limbaugh's show are HUGE and it would be amazing IF some of these big corporations challenging MSNBC start to monitor where they spend their dollars in the talk radio world -- they might not like what they hear.

To: Ron who wrote (104410)	4/12/2007 2:32:53 AM
From: stockman_scott	Respond to of 362002

Imus’ ouster all about advertisers ______________________________________________________________ By Jesse Noyes/ Analysis Boston Herald Business Reporter Thursday, April 12, 2007 Want to know why MSNBC dumped Don Imus? Here are five reasons: Procter & Gamble Co. General Motors. Sprint. Staples. American Express. The biggest names in advertising were abandoning Imus’ fast-sinking ship, and MSNBC got wise. The only question that remains is whether CBS Radio will grab the remaining lifeboat. For the most part, Imus has done his job in the past by delivering ratings for CBS Radio. But ratings are only good for one thing: bringing in advertisers. And Imus’ racist remarks last week pretty much guaranteed no amount of listeners were going to bring back the big spenders the show hemorrhaged in recent days. Take a close look at the statement NBC Universal, which operates MSNBC, sent out yesterday. “This decision comes as a result of an ongoing review process . . . It also takes into account many conversations with our own employees. What matters to us most is that the men and women of NBC Universal have confidence in the values we have set for this company. This is the only decision that makes that possible.” Imagine it: a picket line of NBC staffers outside of Rockefeller Center demanding Imus’ head. If you want to scare off the last of your advertisers, that’s the best way to do it. Meanwhile, CBS Radio seemed to be leaving itself some wiggle room when it issued a statement saying it would “continue to speak with all concerned parties and monitor the situation closely” during Imus’ two-week suspension that starts Monday. At some point, it stops making economic sense to keep Imus on the air, even after he apologized. Yesterday it reached that point, because MSNBC’s decision likely will cause more advertisers to yank commercials from Imus’ radio show. Companies don’t have sensibilities, a national media buyer told me yesterday. They are all about the business. And when that business has a chance of being hurt by getting associated with a big controversy, those companies flee. “He’s replaceable,” the media buyer said. All big-name personalities are - when big business pays their salaries.