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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: tejek who wrote (333040)	4/13/2007 1:41:50 AM
From: combjelly	Respond to of 1571313

"I wonder how big his audience is and whose in that audience." To be honest, I don't have the slightest clue who he is. Based on what has been posted, he seems to be in the same mold as Howard Stern. If so, his audience is pretty much limited to the East Coast, males from the teens to late 20s. While a large demographic, it is a pretty restricted one.The times I have caught Stern, I didn't find him entertaining at all.

To: tejek who wrote (333040)	4/13/2007 2:23:17 AM
From: bentway	Read Replies (1) \| Respond to of 1571313

Imus's audience: businessweek.com "...Book sellers, Senators, Congressmen, media personalities and even clergy are always after the same audience as Imus’s advertisers: affluent, educated and influential men, many of whom not only buy books, but count as swing voters. Imus’s show, while politically charged, skews neither right nor left, which makes it a refreshing switch from the wing-nut harangue of Rush Limbaugh, Sean Hannity or the Air America Crew. “I don’t know anyone in Washington who doesn’t listen to Imus or watch him on TV,” says CBS News and Face The Nation anchor Bob Schieffer, a frequent guest, who politely admitted to me the show has become a more valued outlet for many DC elite than either of his programs. “I get more feedback off my spots on Imus than from my own shows,” laughs Schieffer. Imus has been at war with The Wall Street Journal for several weeks since a page-one story ran spotlighting an inquiry into his ranch for afflicted children by New York State Attorney General Elliott Spitzer. The inquiry was dropped the day the WSJ was closing its story. And Imus feels the paper owes him an apology for making him look like a crook, suggesting he and his wife use the ranch for personal business without proper reimbursement to the charity. He’s hired attorney to the rich and powerful David Boies to negotiate with the paper. Boies told me he doesn’t expect a retraction, but he is looking for more of a public concession than the paper’s next-day small item reporting that Spitzer dropped the probe. Imus’s influence is transcending the size of his audience. Imus In The Morning, reaches about 3.25 million radio listeners a week, according to industry trade journal Talkers Magazine (plus another 335,000 an hour on TV). His radio audience is about a quarter of Limbaugh's weekly following and less than half of Stern's. But blue-chip and family-oriented advertisers like Chrysler, Bigelow Tea and The New York Stock Exchange are prepared to pay top dollar to flog their brands on Imus; his show commands advertising rates of $1,333-$1,500 per thousand listeners versus about $1,000 for Limbaugh and Stern, according to industry sources. Imus and crew get away with truly ribald characterizations of public people. Besides Suzy Welch’s rough treatment, Senator Barbara Boxer is a “skank,” Ouch. Hillary Clinton, decribed as “Satan” on the show, gets better treatment from Hannity than Imus. At least Hannity keeps it cleaner. And poor Anderson Cooper of CNN has been getting it at both ends from the Imus crew. Somehow the presence of solid, serious citizens like NBC’s Tim Russert and David Gregory, not to mention McCain, Rabbi Mark Gellman and Catholic priest Father Tom Hartman (the God Squad) cleanses the show of political incorrectness. Still, even Republican strategist Mary Matalin says the characterizations of women on the show can be “icky.” But says he gets away with it. “Because while he can say horrific things about women, he’s sappily devoted to his wife,” she says. And how does Imus himself explain his brand, and outsized appeal among serious people despite his drift to adolescent name calling of his guests before and after they appear on his show. "I don't know,” he says. “It’s just a cheap, uninspired, cheap way to be funny.” And, it seems, bullet-proof."