To: axial who wrote (20873 ) 4/15/2007 5:48:57 AM From: Frank A. Coluccio Respond to of 46821 Telecom Finally Goes Web New services, new business challenges by Keith Willetts | March 1. 2007Telecommunications Magazine For the past couple of years, we’ve been hearing a lot about Web 2.0, which sees the Web as an enabling platform for a number of next-generation services such as collaboration, wikis and blogging, or sites like Google, Flickr and eBay. Web 2.0 is already turning the services industry on its head, and we’re finally starting to see how telecom players can engage rather than seeing these services bypass communications and their value “going over the top” of their businesses. Continued at:telecoms-mag.com ---- Interestingly, the author chairs the TM Forum (Telecommunications Management Forum), which, for two decades or more and at least one name change that I can recall, has been attempting to use, with varying degrees of success, an object oriented system architecture to effect the same kinds of innovations and architectural changes in network provisioning, customer care, billing and network monitoring that he now refers to under the umbrella headings of Web (2.0) and service oriented architecture, or SOA. What author Willetes doesn't spend a whole lot of time on, however, and quite understandably considering his station, is the fact that Web 2.0 tools are so simple to use that the barrier to entry for competitors in this regard has been dramatically lowered, and worse, that end users are already using these techniques on their own to create the same or better types of "services" on their own appliances at the edge of the network, that the carriers would otherwise like to sell from within. FAC ------